JOB SUMMARY : The role of European (downstream) Marketing Leader for Global Surgical Solutions (GSS) is to support the delivery of profitable growth in the revenue, gross margin and market share in the entire region.
She / he will provide world-class leadership in the area of downstream marketing and strategy development and act as linking pin’ between the Europe region and GSS business (i.
e. representing the region within the Global Business Unit and vice versa). This key position leads on all regional marketing operations for the assigned portfolio including the development, management, monitoring and execution of marketing plans, the development of market insights, marketing strategies and product lifecycle management.
The role also takes the lead on field based marketing activities and maintains the regional marketing infrastructure to improve operational effectiveness. KEY RESPONSIBILITIES :
Act as market fact base for responsible portfolio / product and Region.
Lead all product management activities within the region : commercial marketing strategy, Demand Generation, Value Proposition execution, KOL Strategy, Branding and Product Portfolio Management (lifecycle management execution).
Ensure effective execution of global product lifecycle strategy.
Lead all product management activities within the assigned region : commercial marketing strategy, value proposition execution, KOL strategy, branding and product portfolio management.
Provide guidance and support to field marketing activities within the assigned region : marketing program execution and sales support, supporting large tenders, event & convention management, and channel management.
Oversee and lead on the development and execution of regional commercial plan, including targets, initiatives, investments, timeline and KPI’s, ensuring it is aligned to global strategy.
Provide guidance and support to field marketing activities within the assigned region : Discounting, Contracting & Tender / RFP Management, Collateral Development, Event & Convention Management, Channel Management, Marketing Program Execution and Sales Support.
Lead local execution of regional marketing plans in non-reference countries within region.
Support local execution of regional marketing plans in reference countries within region.
Team up with Country sales leadership and marketing teams to analyse and understand sales data to form effective local go-to-market strategies.
Lead on the provision of consolidated local input to global landscape, whilst challenging and bringing innovative ideas to the global value proposition.
Drive consistent implementation of value proposition implementation within countries.
Ensure relevant and effective promotional and sales support tools, product training and competitor training materials are developed that communicate the value proposition for product / portfolio and build brand equity.
Direct all product launch activities for countries within region for product / portfolio, including launch plans, positioning, promotional materials, pricing strategies and product presentations.
Develop sound understanding of local market trends, customer needs and competitor activities across all counties within region.
Effectively manage the development and implementation of strategies to create product and sales synergies in overlapping segments.
Develop and implement pricing strategies and relevant cost / margin models that maximise market and gross margin growth for region and product line (in close consultation with Upstream Marketing, Finance and Sales).
Report and present on each local markets performance by product line(s), with root cause analysis and counter plans.
Manage the marketing budget for product / portfolio.
A minimum of 10 years of experience in an international marketing role for medical products.
Regional experience would be an advantage, along with capital medical products experience. Execution of marketing plans and participation in a product launch is essential.
Strong track record in achieving sales and market growth through working together effectively with assigned countries and clusters.
Master’s degree level in business and / or marketing, MBA preferred.
Fluent in English, written and spoken and preferably a second International language.
Demonstrated leader, mastering the matrix : leading by influence, effective communicator, able to attract people’s attention and energy.
Solid and successful international, cross cultural exposure and experience.
Strong emotional intelligence.
Ability to work with & meet tight deadlines.
Based in Amsterdam, with ability to travel up to 50% of the time.
Experience of effective management of projects, product lines and budgets.