Henkel s Laundry & Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-
edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change.
What do you strive for?
The Marketing department works closely together with the Trade Marketing, Supply Chain and Sales departments concerning the formulation and realization of the goals and strategies of the Laundry & Home Care brands.
Henkel provides its employees with the ideal environment for a career in FMCG.
What we offer
Responsibility for marketing mix for assigned brand
Close coordination of product innovation and launch activities with internal departments and external agencies
Development and execution of consumer promotions and trade programs designed to gain volume, market share and profits
Maintain ongoing communication with Sales personnel to learn about changing market conditions and modify promotion programs to support market changes
Continuously monitor the performance of assigned brands using sales reports and research data. Apprise management of significant changes.
Ensure current knowledge of the competitive environment via outside sources
Work with cross-functional team to identify and produce possible line extensions that can add incremental market share
Development of annual marketing plan for assigned brands. Includes business review, development of alternative / contingency plans, and overall strategy for the brand
Preparation and presentation of brand's key data
Support International Marketing Unit in further brand development
Who we are looking for
Master's degree in marketing, business administration or related fields
Self-motivated with high levels of initiative, able to take ownership of projects and progress them through to completion
Effective communicator with solid negotiation and influencing skills
Good attention to detail and a strong desire to meet planned objectives
Strong analytical skills and a sense for facts and figures
Solution and problem solving orientation, good people skills and ability to work in a team
Good knowledge of the MS Office Package
Fluency in English and Dutch
Advanced user of Microsoft Office