SEA Digital Marketing Specialist
Hennessy Industries
Eindhoven, North Brabant,Netherlands,Europe
9 dagen geleden

Job Summary

This is the perfect job for a digital marketer who is up for a challenge throughout EMEA! For Fluke, digital marketing has been and will be a key strategy for growth.

That’s why we’re now looking for a young professional that can help us bring our Digital Marketing activities to the next level.

All digital tactics in Paid Advertising (SEA, Display, Social Media) are a known area for you. We’re looking for a SEA marketer who understands the effects of all these tactics and is able to implement and optimize the campaign mix.

You get to work with top-of-the-bill Digital Marketing & Sales Enablement tools, all with the goal of growing the business! If you’re the digital entrepreneur who can bring our digital marketing initiatives with your subject matter expertise to the next level, apply and send us your resume and short motivation! About Marketing Fluke

Working at the marketing department at Fluke means that you’ll be active driving end-user awareness and demand generation in an international B2B-

oriented company. The European headquarters of Fluke in Eindhoven, the Netherlands, has one of the bigger B2B (digital) marketing organizations in the Netherlands.

As such this role fits in perfectly in the central EMEA marketing team in Eindhoven. The total EMEA Marketing team consist out of 30+ highly motivated marketers.

You will be closely working with digital marketing specialists within areas social media as well as web dev. & creative.

Also you will be in close contact with category managers who lead our product group(s) as well the local field marketers in several countries. Role and Responsibilities

  • Responsible for proper execution, management and optimization of all our SEA / PPC campaigns.
  • Budget responsible for an annual ad spent >
  • 1 mio $ USD
  • Own the digital campaigns Return-on-Investment perspective
  • Driving the experimentation and UX roadmap
  • Consult and advice stakeholders (Category- and field marketing managers), about campaign performance and future next steps
  • Bring new digital tactics to mind and pitch these to internal stakeholders.
  • Help the Marketing and Marketing Communications teams with smart, measurable campaign tactics.
  • Supply all marketing teams (global, central and local) with all relevant insights based on web analytics and CRM.
  • Strongly contribute to the Digital Strategy that will help Fluke grow the business today and tomorrow.
  • Qualifications

    Qualifications / Skills and Knowledge :

  • Bachelor degree in Marketing , Communication, new media or similar
  • 1 to 3 years’ experience as online marketer (strong preference within Paid advertising)
  • Strong experience (preferably in a B2B / Tech environment) with :
  • o Google Adwords / Bing / Social advertising platforms

    o Google Tagmanager

    o UX / Conversion Rate Optimization

    o Display Advertising

    o Google certificates are a strong pre

  • Experience or strong affinity with
  • o Leadgeneration / Lead nurturing / Funnel management

    o Agile & SCRUM

    o CRM (MicrosoftDynamics) and BI tools (Power BI)

    o Content Management Systems (Drupal / Wordpress)

  • You are :
  • o Analytical & Data driven

    o Always testing and eager to learn new things

    o Ambitious & problem solver

    o xcellent project manager

    o Communicative (has an opinion and can bring it across)

    o Self-starting & Creative

    o Comfortable working in complex international and multi-cultural organizations

    o Fluent in English (other European languages preferred)

    o Team player, able to create authentic followership in a complex international matrix organization

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