Digital Marketing Executive
Informa Markets
Amsterdam, North Holland, Netherlands
2 dagen geleden

Job Description

The Digital Marketing Executive will work in the Live Events team across the Food Portfolio. The Food Portfolio consists of 2x leading brands in the health & nutrition industry, Vitafoods and Food Ingredients (Fi).

You will have practical knowledge and experience in running paid media campaigns, social media management and website management.

You will have a good understanding of SEO best practices, conversion rate optimisation and have previous experience using web analytics platforms.

Job Summary / Responsibilities

  • Manage paid media agency to ensure campaigns are fully optimized and delivering on target and on budget
  • Maintain websites, ensuring they are fully optimised for best practice SEO
  • Build out tailored landing pages for campaigns and produce A / B test and optmisation plans to increase conversion rate
  • Own the social media calendar, this includes collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork / video, post scheduling, and community management
  • Develop an in-depth knowledge of the target audience, understand digital behaviours of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance
  • Qualifications

  • Proven track record of managing and delivering digital marketing campaigns that hit channel KPIs, including paid media, organic social and SEO
  • Previous experience with CMS platforms e.g. Adobe Experience Manager
  • Previous experience of using design tools : e.g. Canva, Photoshop
  • Previous experience working with web analytics platforms e.g. Google Analytics or Adobe Analytics
  • Proactive approach to constant analysis and optimization
  • Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously
  • Excellent copywriting skills
  • Strong attention to detail
  • Agency management is a bonus
  • Additional Information

    Qualities needed for culture fit

  • Collaborative worker
  • Excellent communication / interpersonal skills both written and verbal
  • A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills
  • Willingness to help colleagues and share best practices
  • Displays energy, enthusiasm and initiative
  • Willingness to travel
  • Additional Information

  • A competitive salary
  • Flexible working
  • 24 days annual leave
  • Day off for your birthday
  • Pension contributions
  • Social and charitable events
  • Training and development
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