Purpose of the Job
Quintet Private Bank is a leading private bank in the wealth management sector; we are committed to our clients and their families, and pride ourselves on our personalised service based on a deep understanding of what clients want to achieve.
Compared to others, we are small (
As Head of Marketing for Quintet Luxembourg, you are responsible for the delivery of marketing plans for markets where Quintet Luxembourg offers Wealth Management services, including but not limited to Luxembourg, France, Nordics / Denmark, Southern Europe and the Middle East.
You also coordinate efforts for Financial Intermediaries and Asset Servicing business lines led out of Luxembourg.
In close collaboration with front office, you will be responsible for developing and executing insight based, clients driven and measurable marketing strategies that are supporting the delivery of our business goals and objectives.
You will work in partnership with Group Marketing colleagues from competence centers and from other countries. The major activities include conducting integrated measurable marketing plans to increase our brand preference and consideration among key client segments and prospects with the goal of supporting our client advisors in growing our business and enhancing our client experience.
Through impactful campaigns and events with prospects and clients.
You will be a direct report to the Head of Business Development and will have a local reporting line to the Quintet Luxembourg CEO.
Deploy the holistic private banking value proposition that differentiates Quintet Luxembourg from its competitors across all relevant marketing channels, including digi-tal
Monitor actively and assess trends in the industry, and design, deploy and con-duct market and clients’ research, includingclient satisfaction and NPS
Focus on return on investment from actions you pursue, with clear metrics amongst others for campaigns and events
Supervise Luxembourg-based marketing procedures & processes and change / improve when and where necessary
Drive 1st line of controls linked to the marketing activities
Manage the Luxembourg marketing annual plan & budget
Coordinate local work with the marketing agencies we work with to ensure their delivery meets the required quality and budget parameters
Implement brand guidelines in alignment with Quintet Group, and communicate them internally while improving our distribution channels
Oversee the maintenance of all literature and tools (brochures, presentations, websites, social media etc.)
Lead, manage and coach the Marketing team within Quintet Luxembourg
Knowledge and Experience
Graduate degree or equivalent experience
At least 10 years of experience in market-ing, ideally within the Financial Services industry or in another luxury industry
Attributes and Qualities
Comfortable with working in a matrix functional structure, and with several stakeholders
Enjoying delivering hands on events and campaigns
Ability to develop and implement integrated marketing programs
Capability to prioritize and quickly execute in fast-paced environment and drive consensus across multiple stakeholders, senior and junior
Excellent written communications, presentation and interpersonal skills, and ability to build strong relationships with internal & external partners
Working independently, while managing your team and collaborating with other teams
Paying attention to details
Microsoft Office suite
Knowledge of CRM solutions
Campaigns management solutions
Business proficiency in English
French, German, Dutch, Danish are assets