PR & Influencer Manager CPS
, Netherlands
16 dagen geleden

ASICS is unlike any other brand on the planet. Through our products, our people and our passion, we’re getting the world moving so that everyone can experience a sound mind in a sound body.

As the PR & Influencer Manager you pay a key role in bringing our brand to life. You will create stories, connections and activations that emphasise our distinct purpose and highlight our unique technologies and products.

In this role, you will focus on building brand preference and ultimately advocacy, generating positive, authentic recommendations for our brand and our products from those whose opinions are trusted most.

Job purpose

The PR & Influencer Manager for CPS develops world-class PR toolkits to drive business results and brand metrics in EMEA.

Position in the organisation

This role is reporting to the Category Director CPS

Key Individual Responsibilties

Responsible for the creation and execution of the PR strategy to support the CPS category, manage key relationships to media and social influencer outlets for ASICS in the EMEA-region.

Leads the development of the PR & Influencer strategy for the CPS category in EMEA

Leads the development of PR & Influencer plans, ensuring all plans and tools are delivered on time to support seasonal sell-in periods

Works closely with the Global PR team to ensure all EMEA requirements are part of the global PR strategy

Develops the PR & Influencer Marketing Calendar and ensures all initiatives are integrated with the activities of other functional team members

Manages external agencies, including the briefing and development of all work

Ensures local teams are informed, aligned, and engaged in all PR & Influencer activities

Develops and manages PR & Influencer KPIs and tracks performance over time

Ensures all PR & Influencer toolkits are delivered on time, on brief, and within budget

Closely collaborates with the PR & Influencer enablement team, as well as all local PR & Influencer team members

Knowledge and experience

7+ years of relevant senior experience in PR agency or brand

University degree

An excellent understanding of all areas of PR including Influencer Marketing

PR savvy with good (digital) journalistic instincts

Ambassador for the ASICS brands and reinforces the brand image with all audiences


Able to manage priorities

Clear communicator and connector, building bridges with different teams

Ability to work with different cultures and disciplines

Flexible, ability to work on multiple projects at the same time

What ASICS offers you

  • Working for a growing sportive international company in a fast-paced environment
  • The possibility to give your personal input and develop yourself within our company
  • Competitive salary and an attractive social benefits package
  • 50% discount on ASICS and Onitsuka Tiger products up to the legal tax limit in the Netherlands
  • Are you interested?

    We look forward to receiving your application online.

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