Media Supervisor
Publicis Health
Client_Management
6 dagen geleden

Company Description

PHM is the leading health media agency in the US. We are designed for and dedicated to delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day.

Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US.

This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

At Publicis Health, we are united around one purpose : to create a world where people are equipped and motivated to take control of their health.

We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.

Job Description

The Media Supervisor plans, develops and buys advertising media programs for assigned clients. Manages campaign, begins to build relationships with mid-level clients, leads projects from start to finish, and begins to manage Coordinators.

Work directly with clients.

Knowledge

Deep, expert understanding of media buying and planning. Basic knowledge of all other media categories.

Continuously learning technology

Demonstrates solid knowledge of cross channel media tools and response forecasting

Exposure to both online and offline media

Knows both HCP and DTC media landscape and can speak to either

Has elevated knowledge set in at least one area or channel to expert level

Sees bigger picture of media (how job relates to total organization), understands broad- based, total function marketing concepts and the media marketplace

Understanding of advanced computer, technical, and analytical concepts

Ability to exercise more advanced media skills (e.g., posting, project ratings, etc.)

Advanced applications of math to media concepts

In-depth understanding of software related to media disciplines

Expertise in Microsoft Power Point; Excel and Word as well as media software appropriate for position

Internal : Operations, Tactics and Strategy :

Prepares media plans

Accountable for on-time, on-budget campaigns, and quality assurance of all ad placements. Drives the process. Oversees detail.

Develops tactical plans.

Leads the execution of approved media plans, maintains close relationship with publishers

Develops objectives & tactics. Owns the agency process

Lead, manage & prioritize multiple projects simultaneously

Assists in developing the scope of work including allocating hours by project

Strategy : Maintains the integrity of the client’s brand and communication strategies throughout all executions. Contributes strategically to brand positioning and marketing plans.

Solid knowledge of clients’ strategic drivers and objectives. Leads development of media recommendations. Partners with internal teams and client to define client’s media strategy (online and offline).

Determines most effective media vehicles

Analysis : Transforms campaign metrics and market research into actionable customer insights, observations, and implications.

Identifies target audiences for online advertising (based on data and consumer profiles). Calculates effectiveness and ROI of potential media vehicles.

Performs campaign analysis; identifies & resolves issues. Assists in the development of results analyses, which include insights and implications of data.

Transforms research data into actionable customer insights, observations and conclusions

Buying : Develops cross channel request for proposals (RFPs), evaluates proposals, and finalizes buy recommendations. Negotiates best price for media space or time.

Involved in core pricing negotiations. Buys negotiated media space, time, placement

Proactively identifies / resolves / escalates campaign execution issues in a timely manner

Demonstrates ability to lead internal discussions with regards to media recommendations

Openly reaches out to leverage learnings with all capabilities

Extensive knowledge of the role, strengths and weaknesses of a variety of media channels

Consistently leads internal and external discussions in all media topic areas. Active participant in meetings

Consistently keeps team in the loop on status of projects verbally and / or in writing

  • Ability to proactively solve problems and improve processes and efficiencies;
  • Ability to run cross-team meetings;
  • Ability to build relationships, lead, and communicate across work groups;
  • Takes initiative and shows accountability for oneself and teams work.

    Managing and Leading Others :

    Creates and fosters team motivation, consistent positive attitude that influences others.

    Accountable for internal training of junior-level team members

  • Management of direct report's time and resources;
  • Attains competent level of : Ability to train and develop self and others; Delivering quality, actionable feedback; Goal and priority setting;
  • Adaptable / flexible management style; High hiring standards.

    Demonstrated commitment to Company’s recruitment and interviewing efforts. Demonstrated commitment to employee development including onboarding of new employees, training, and / or mentoring

    Client Relationship :

    Builds trusting relationships with client counterparts.

    Able to lead clients through media programs and address media related questions

    Leads partner negotiations on behalf of clients

    Day-to-day client resource and can lead the client through multiple programs from start to finish

    Professional, articulate, mature in all aspects of client relationship building

    Communication : Strong public speaking and presentation skills. Ability to write clear, cohesive, client-ready documents.

    Strong written and verbal interaction with internal teams (marketing, other capabilities, outside vendors).

    Vendor management : Well versed in vendor landscape, ensures core technologies are being evaluated and drives agency POVs.

    Understands clients’ business and goals & how they translate into media strategy

    Establishes planning and buying point-of-contact relationships with key media vendors

    Qualifications

    Exhibits Integrity and Trust

    Exhibits Self Development

    Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)

    Proven ability to lead people and projects

    Experience with SEO and paid search

    Knowledge of ad serving technologies (Atlas and others)

    Knowledge of media tools ( Plan, AdRelevance, Web R / F)

    5-7 years advertising experience, preferably within media; online media experience preferred

    Pharmaceutical industry a plus

    BA / BS

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

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