Senior Data Scientist - Media Strategy, Pointlogic, Rotterdam
ABOUT THIS JOB
You work in (small) teams on challenging modelling projects using a great variety of exciting analytical skills and tools.
Our clients are big well-known companies from around the whole world operating in a great variety of markets. You help them understand the effect of their marketing effort and what they can do to improve this.
In addition, you are equipped with knowledge and expertise in the field of quantitative techniques such as econometric modelling, simulation and machine learning.
You will apply your developed methods and models to different challenges in the field of media & marketing, such as the allocation of advertising budgets or campaign effectiveness analysis.
You are also involved in the consulting side of the business, so you are able to communicate solutions and actionable results in a way that is simple and understandable to non-
experts. You comprehend complex problems quickly, are creative in finding solutions and you are results-oriented. You are part of a diverse team that consists of people with similar backgrounds, experts from the concerning work field and professional IT-
staff. Being part of Nielsen, you will be able to work with major clients from all around the globe and have access to huge amounts of data.
Passionate about data analytics and econometric modelling.
We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it.
We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients.
Today’s data is tomorrow’s marketplace revelation.
We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all.
We’re bringing in data 24 / 7 and the possibilities are endless. See what’s next with us at Nielsen : careers.nielsen.com
Read more about Pointlogic, a Nielsen company