Accenture GO Marketing Manager
The position involves designing and executing pursuit marketing programs. This individual will work closely with campaign, content, industry, capability, and geographic marketing leads.
Collaboration and use of data and insights will be key to being a trusted advisor to sales and deal teams, helping them differentiate through a marketing strategy designed to win work.
This position requires business-to-business marketing experience in the professional services or IT services marketplace.
Some managers may be aligned with industries or capabilities where they have the most expertise. Responsibilities include creating the strategy and determining the marketing components, within a defined framework, to differentiate Accenture and increase win rate.
Establishment of KPIs, measurement and continuous improvement are key.
The individual in this role must be a self-starter with strong executive presence and able to work collaboratively in a matrixed environment at all levels of the organisation.
Must possess deep business acumen and be comfortable coaching business teams on high touch, high value marketing activities and plans.
Key Objectives :
Increase marketing differentiation across the sales lifecycle (Stage 0 3b).
Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets.
Enable the business to help grow client relationships and conversations via social and digital channels.
Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.
Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.
Key Responsibilities :
Drive the creation of assets to be used in digital promotion channels targeted to specific accounts and contacts via pursuits.
Leverage and enhance pursuit framework to ensure innovation, industrialization and integration.
Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and social media outreach.
Draw insights from program analytics to refine programs and improve performance.
Work with corporate functions such as Competitor Intelligence and Accenture Research to drive differentiation and personalization.
Collaborate with appropriate marketing leads understanding relevance of campaigns and content and encouraging integration and re-purposing.
Share best practices to help improve skill development and ability amongst team.
Build relationships with client-facing deal teams, coaching them on best practice sales and marketing strategy, tactics and implementation, to improve client relationships and win rates.
Assist in planning of investments and manage operational budget items.
Ensure that all global marketing policies and procedures are followed.
Manage multiple pursuits and stakeholders across various timelines.
Travel domestically and / or internationally, as needed on limited basis.
Basic Qualifications :
Bachelor's degree or equivalent
Fluent in English
7-10 years’ experience in integrated marketing particularly client and opportunity centric marketing programs
Good experience in B2B marketing including digital, social media and marketing analytics
Must be agile and willing to jump in and execute deliverables when needed
Overall program management skills, including excellent communication skills, are required to ensure production support and design activities are completed on time and on budget
Preferred Skill Requirements :
Proven experience in marketing strategy development and planning
Proven experience in message development
Strong written and oral communication, negotiation and presentation skills
Proven experience in marketing asset development
Proven experience in B2B digital / social media marketing
Proven experience in marketing analytics and performance improvement
Professional Skill Requirements :
Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business
Understanding and ability to originate and apply marketing concepts
Ability to develop and apply creative solutions to complex issues
Excellent customer service skills
Executive presence and influence
Ability to manage and build relationships in a matrixed environment
Global perspective and understanding of local business marketplace
Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other areas of Accenture
Ability to manage multiple projects under tight deadlines and budgets
We believe it is crucial that you know where you stand during your application, and what the next steps are. Our process is short - but thorough - and we'd like to get to know you, and see if we are a great fit.
Please connect with our recruiters in case of questions.
Found a fitting vacancy or role? Great! Apply by sending in your CV and cover letter and let's get started. Contact our recruiters in case of questions, they are here to help and guide you.
During the interview, we'd love to get to know you and see if there is a match with our brand and brand values. We will discuss your ambitions and past experiences and tell you all you want to know about the role.
In the second interview, our senior management would love to get to know you. We will continue to discuss your ambitions, past experiences and we can answer any question you have about the position and work at Accenture.
If we are all happy to proceed after the interviews, we'd like to make you an offer to join Accenture. We hope we can welcome you soon as a new colleague!
We'd like to welcome you to Accenture and are excited that you have accepted our job offer and agreed upon your start date.
You will meet all the other new joiners and continue your career at Accenture.
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