The Marketing Manager Intellectual Property (IP) solutions contributes directly to the continued success of the IP product portfolio in the territories and is strongly focused on professionalization of marketing activities, processes and the team.
The Marketing Manager is a key role within the regional and global Intellectual Property solutions team and manages a team of 3 regional marketeers and 1 business development representative.
The role holder is responsible for the marketing and communication strategy, planning and execution of IP solutions across the territories, and has a strong focus on lead generation and brand exposure (online and offline).
Besides, the Marketing Manager drives go-to-market plans of new products and product enhancements.
The candidate will work closely together with the IP marketing team in the United States, local marketing teams across the territory, and the two Intellectual Property sales managers and constantly seeks for synergies.
The Marketing Manager sets and manages the marketing budget, establishes structural management reporting mechanisms, and drives decisions based on ROI.
The role holder works closely with the IP solutions product management team to understand product development road maps and translates these into customer benefits.
The Marketing Manager is tasked to create and a professional, effective marketing team.
Tasks & responsibilities :
Strategy and planning develops and executes annual marketing activity plans aligned with business objectives (i.e. revenue, new business sales targets, lead generation, customer retention, cross / upsell)
Budget defines, manages and controls the marketing budget
Alignment and collaborate liaise marketing activity plans with IP Sales, US and local marketing teams to ensure alignment, and seeks for synergies to maximize effectiveness and exposure (including alignment with local online presence, i.e. websites)
Planning (co-)develops and executes integrated go-to-market plans for new and enhanced products and product / market combinations, including the execution of elements such as direct marketing, content marketing, webinars, conferences and workshops
Online Develops and executes online marketing strategies and plans to enhance online exposure in terms of social media, advertisement, SEO, and manages the LexisNexis IP websites for the mentioned territories
Positioning provides input for global product positioning and messaging to help differentiate LexisNexis IP products and modifies for local markets
Demand generation develops and manage marketing activities that drive a constant flow and ongoing demand and inbound sales leads for the IP product portfolio
Retention develops and manage marketing activities to support customer retention and customer migration, also by implementing and managing NPS surveys for designated product / market combinations and feedback findings to product team
Branding and communication ensures up-to-date sales collateral and representation in line with global branding guidelines, modifies for local use, offers localization and translation support
Sales enablement communicates the value proposition of the IP products to the sales team and develops sales tool that support the selling process of these products
Market intelligence understands the target audience, uses cases and personas of the IP product market combinations, be an expert on direct competitors and their key differentiators
Reporting develops and maintains structural marketing tracking reports to assess effectiveness of marketing activities, in terms lead generation, lead quality and sales conversion, the basis for investment decisions.
Process monitors existing and new marketing programs (offline and online), and assess process improvements to increase marketing ROI and efficiency
Key competences & skills :
Education, knowledge & experience :