Web Analytics Intern
The Student Hotel
Amsterdam HQ, Netherlands
4 dagen geleden

Job description

Are you looking for an internship at one of Europe’s most exciting companies? Do you want to hop on our life-long learning journey?

Your mission, should you choose to accept it

As a Web Analytics Intern, you will have the opportunity to work with a wide variety of experts within the digital field.

Reporting to the Senior Web Analyst, your function is to support with the setting up of reporting and daily performance monitoring of various parts of our website.

Based on data gathered, you will help make recommendations for potential changes to improve website page layouts, customer journeys and conversion rates (bookings across all our products namely, Hotel and Extended Stay Rooms, Semester Rooms, Collab working spaces, Meeting Rooms and Events.

You will receive training directly from a digital expert and be provided tools you need to create your own success.

In case you don’t know who we are (ahem)...

TSH is a game-changer. Our unique hotel concept offers student accommodation as well as long and short hotel-stay options for students-at-heart, together with epic facilities and exciting co-working spaces.

With 15 hotels in 6 countries and still growing each year, we believe in creating a fun, creative and inspiring environment where everyone can live, work, play and grow.

How do we achieve it? Through our exceptional international team of lively, smart and motivated people that embrace the student spirit and bring it to life every day.

What You'll Do :

  • Measure and report performance of all analytics activity against clearly defined KPI’s.
  • You'll work closely with the Senior Web Analyst to see areas of improvement, such as within the customer journeys and forms, to identify reasons for dropping off (either technical, customer experience, pricing, or likely to be user related).
  • Weekly check-ins with relevant teams about their data needs, including but not limited to, conversion rates, trends over time, assess seasonality and what drives improvements from campaigns or organic methods.
  • Assess the flow of traffic to help provide insight into next steps for campaign builds to ensure agile project management adoption for repeated success.
  • You will track performance of other platforms from time to time, such as Typeform, Salesforce, HotJar, VWO, and social channels.
  • Work together with the Ecommerce and Performance Marketing teams to understand full funnel performance of product segment(s) and how to address any performance gaps through innovative solutions and experiments.
  • Plan, develop and manage web and mobile campaigns. Keep track of booking channels and communicate with campaign managers about campaigns analysis.
  • Produce reports to support decision making regarding the digital end to end funnels.
  • Discuss the customer experience and behaviour with the digital content team and digital platform team.
  • Who You Are :

  • You're currently enrolled in university and studying towards tertiary education.
  • You're available 40 hours a week.
  • You have an understanding of digital marketing and basic data analysis.
  • You understand principles of SEO, traffic acquisition, website performance metrics.
  • You're social and open to new ideas.
  • Knowledge or experience with websites, ecommerce, social media, Google Analytics (GA), Adobe Analytics, Google Tag Manager, A / B testing, and / or Google Data Studio are all a huge plus!
  • You're fluent in English (spoken and written). Know other languages? The more the merrier!
  • You must be studying within the EU.
  • What We Offer :

  • The opportunity to work at a dynamic, multi-national company based in one of Europe’s most exciting cities.
  • We’re not just another hotel - we’re a game changing innovator, challenging every convention and defining the future.
  • The chance to learn and grow in your role with the potential for future growth.
  • Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family!
  • A wonderful workplace to call home - full of events, fun-loving colleagues and of course all of the other amazing salary and benefit stuff.
  • We're curious, conscious and we celebrate all. We bring people together and are committed to providing the best space, experience and workplace for our entire connected community.

    We do this no matter the age, gender, sexual orientation, ethnicity, national origin or all the other fascinating characteristics that make us different and makes you unique.

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