Addressable Media Specialist, Northern EU
GSK
Amersfoort, Netherlands
4 dagen geleden

GlaxoSmithKline (GSK) is one of the world’s leading research-based pharmaceutical, vaccine and healthcare companies, employing over 100,000 people globally with offices in more than 115 countries, with more than a third in emerging markets.

GSK have a significant global presence with commercial operations in more than 150 countries, a network of 84 manufacturing sites in 36 countries and large R&D centres in the UK, USA, Spain, Belgium and China.

GSK Consumer Healthcare is preparing to separate from its pharmaceutical and vaccine parent companies and become a stand-a-lone entity in Q3 2022.

It is an exciting time as the consumer business prepares for this transformative change that includes a new company purpose, strategy, culture and ambition to be the #1 Global Consumer Healthcare company.

The Addressable Media Specialist will report to the Media Lead Northern Europe as part of the global marketing services team that includes Media, Operations (marketing systems and production), Global Partnerships and Consumer Experience Design.

This role is open across the Northern Europe region

Your responsibilities :

  • Leads the application of addressable audience selection for mid and lower funnel with an understanding of the upper funnel consumer segmentation process
  • Identify and select audiences (1st, 2nd, 3rd) alongside with our new selection guidelines
  • Understand how to size and forecast together with activation teams
  • Ability to discover hidden insights or complex patterns within data and communicate the story effectively
  • Guide analysis to develop customer profiles, segmentation analysis, survey design and analysis
  • Work with Reporting teams to ensure closed loop learnings, applying audience strategy and execution to performance outcomes for continuous improved optimization efforts
  • Surface key insights (audience, brand, market, competitive, etc.) to drive marketing strategies
  • Connects the dots of all available data to pinpoint the most valuable people to reach through insight development across deterministic and respondent level attributes.
  • Creates omni-audience archetype against KPIs across net new prospects, existing customers, lapsed customers, etc.
  • Deep understanding of 1st and 2nd party data sources to layer onto GSK CH data strategy in partnership with activation teams
  • Develop audience insights for application of content development and media strategy (this should sit with Data translator in Cast if applicable)
  • Creates audiences and distributes to DSP, Social, Addressable Direct partners and internal HMI buy platforms.
  • Trouble shoot audience connection points and mapping tables
  • Correlate historical data to GSK CH for predictive models for channel allocation, ad format mix, optimal reach & frequencies by GSK CH segment and answer key business questions around ROI (this should sit with Digital Analytics)
  • Basic qualifications :

  • Strong knowledge with Digital Advertising terminology
  • Advertising agency experience required
  • Comfortable with various DMPs, CDPs, and DSPs along with the user interfaces for these tools
  • In-Platform expertise including DV360, AdWords’, Trade Desk, Facebook
  • Demonstrated ability to plan, lead, execute and deliver compelling and actionable consumer insights in an exciting work environment, balancing both speed and rigor
  • Ability to synthesize findings that translate into actionable insight
  • Demonstrable experience in Programmatic / Digital / Mar Tech
  • Hands on experience working with a DMP, CDP or CRM platform or other ad tech platforms
  • Knowledge of the programmatic, ad tech landscape
  • Proven experience developing data driven insights
  • Proven success collaborating across multiple teams / disciplines
  • As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed.

    We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers.

    As a candidate for a role, we want you to feel the same way.

    As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles.

    This ensures that all qualified applicants will receive equal consideration for employment without regard to race / ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class*(*US only).

    We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

    Please don’t hesitate to contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities.

    You can either call us on 0808 234 4391, or send an email

    As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions.

    We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

    Important notice to Employment businesses / Agencies

    GSK does not accept referrals from employment businesses and / or employment agencies in respect of the vacancies posted on this site.

    All employment businesses / agencies are required to contact GSK's commercial and general procurement / human resources department to obtain prior written authorization before referring any candidates to GSK.

    The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business / agency and GSK.

    In the absence of such written authorization being obtained any actions undertaken by the employment business / agency shall be deemed to have been performed without the consent or contractual agreement of GSK.

    GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses / agencies in respect of the vacancies posted on this site.

    Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment.

    This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements.

    For more information, please visit GSK’s Transparency Reporting For the Record site.

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