Vacancy / Digital Excellence Manager / Mijdrecht / Fulltime
Mijdrecht, Netherlands
6 dagen geleden

Bayer is een wereldwijd opererende onderneming met kernactiviteiten in de Life Science-sectoren van de gezondheidszorg en de landbouw.

Bayer wil met zijn producten en diensten de mens tot nut zijn en bijdragen tot een hogere levenskwaliteit. Bij Bayer kan je deel uitmaken van een bedrijfscultuur waar passie om vooruit te denken gewaardeerd wordt en waar medewerkers de mogelijkheid krijgen om echt een verschil te maken.

Vacancy / Digital Excellence Manager / Mijdrecht / Fulltime

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    Is digital your passion? Do you know the needs of our healthcareprofessionals, and can you translate them into solutions how toinform and support them in an optimal way.

    Are you a star incommunicating the value of products by deploying the right contentand the right channels on the right moment?

    If you live and breathedigital and if you want to make a real impact, we want to talk toyou. At Bayer we are looking for a customer & patient focused,communicative and innovative Digital Excellence Manager to activateour digital channels.

    Do you want to develop not only a digitalmarketing strategy, but also ensure for a successful implementationthen we are looking for you.

    As Digital Excellence Manager at Bayer, you have aclear focus on digital customer needs and behavior. You are adigital trend watcher, and you are able to translate businessstrategies into digital tactics.

    Your main tasks and possibilitieswill be :

  • Develop the digital marketing strategyin close co-operation with the Multichannelmarketing managerBenelux. Advise the Multichannelmarketing manager Benelux andMarketing department in order to integrate digital in all brandplans in the determined channel mix.
  • Here you have a clear focus onachieving the pre-defined goals and corresponding KPI’s inline with the specific brandstrategy.

  • Share insights, coming from qualitativeand quantitative analyses of current digital initiatives, withinternal stakeholders to ensure optimal resource allocation fordigital initiatives.
  • Take co-responsibility and co-ownershipin the role as project responsible regarding digital campaignsand / or assets together with the Multichannelmarketing managerBenelux and Marketing department.
  • Fulfill an end-to-end projectmanagement role for internally developed digital initiatives ( professional portals, e-
  • mail campaigns, content library)to ensure flawless development andimplementation.

  • Monitor on cross-division level allonline campaigns in order to communicate in a consistent andtrustworthy digital way with ourcustomers.
  • Play a role as back-end contentstrategist by recommending how to use the digital channels tohandle all content in efficient and powerfulways.
  • Share internal and external digitalbest practices, trends and insights to engage all type of customersegments. Provide digital subject matter expertise for BayerPharmaceuticals.
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  • Bachelor leveldegree
  • You master advanced strategical andpractical digital knowledge (e.g. knowledge and expertise regardingwebsites & web analytics, e-
  • mail platforms, mobile initiativesand social media)

  • Extensive project managementexperiences (scope, time andbudget)
  • Hands-on experience with webtechnologies and digital practices
  • Strong analyticalskills
  • Good communication, interpersonal andpresentation skills
  • Fluent in Dutch andEnglish
  • What Bayer offers you?

    At Bayer you have the opportunity to be part of aculture where we value the passion of our employees to innovate andgive them the power to change.

    Bayer employees benefit from goodemployment conditions, such as :

  • Excellent salary including 8% holidayallowance
  • Performance bonus and 13thmonth
  • 34 vacationdays
  • International developmentopportunities
  • Pension plan with only 4% owncontribution
  • Team of enthusiastic, professional anddriven colleagues
  • Your application

    Interested in this opportunity?

    Send us your CV and motivation letter by clickingthe Apply’ button! If you have any questions about theposition, you can contact our recruiter Heidi Kroon via+31615409633.

    Curious about life behind the scenes at Bayer? Check out oursocial wall at .


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    Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now.

    Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice.

    To all recruitment agencies : Bayer does not accept unsolicited third party resumes.

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