Database Manager

DISNEY

Amsterdam, North Holland, Netherlands

1 dag geleden

Key tasks CRM Manager :

As CRM Manager you are responsible for the marketing database and the strategy for the use and development of this database for both technical, intelligence, legal and Marketing.

You execute the data-strategy with focus on marketing objectives and business intelligence. Within this falls a.o. campaigns for growth, quality and optimal use towards several internal and external stakeholders.

And monitoring this. You are pro-active and initiate and implement market-opportunities ;

You safeguard the quality of the database by continuous search for improvements of the process and validation possibilities

You safeguard data process for both database matching with partners (like affiliate and commercial partners) and alle incoming data-sources.

You are co-responsible for the commercial campaigns for ESPN, 24Kitchen, National Geographic, FOX TV and Disney channels and their partners;

You make smart data-selections for (direct marketing) campaigns and researches;

As CRM Manager your deliver, both asked and un-asked advise to internal stakeholders when it comes to the use of the data in light of commercialization;

You take care of monitoring the GDPR legislation;

You contribute, together with the database marketeer, in excellent customer-experience by means of developing customer relationship management, such as loyalty programs, automatic campaigns, upsell and customer lifecycles;

You develop data campaign strategies for our partners and take care of solid detailing together with this partner;

You make clear KPI-report in Power BI to stimulate marketing teams of the brands and support the business with fast and easy access to information from the database

You maintain good relationship with Disney IT and (internal) foreign stakeholders in the UK and US, in order to inform each other about new and running developments and changing processes.

Responsibilities : Technical

Technical

Manage in- and external CRM and marketing vendors for data-selections, monitoring, validation and implementation of new technical processes

Create new processes towards improving stability and quality

Cleaning up the data of 24Ktichen, ESPN, FOX TV and National Geographic

Maintenance and optimization of the data eco landscape, among with the data warehouse, Email marketing tool, customer data platform and BI-tools.

Monitoring of processes in relation to incoming and outgoing data flows.

Marketing & Commerce (Affiliate Distribution)

Setting up marketing campaigns in light of sales ESPN, 24Kitchen, National Geographic, FOX TV and Disney Studio

Responsible for (email) marketing systems (ESPN, 24Kitchen, National Geographic, FOX TV)

Development of new e-mail templates based on the newest technologies and possibilities

Improve and optimise customer journeys for all entities

Automatic campaign development for strengthening engagement and (re-)activation of fans’ for all entities

Brand partnerships & clubs

Setting up and coordination of strategic database marketing campaigns, this together with partner of the entities and the Eredivisie-clubs

Responsible for the enrichment of the database by smart campaigns and cooperation with 3

parties

Generate customer profiles and ancillary segments

To use data strategically towards partnerships in order to generate extra revenues from the database.

Intelligence & Analytics

Create and monitor CRM dashboards together with commercial / marketing managers and the business intelligence team

Pro-active creation of adhoc marketing intelligence based on the CRM database

Support Affiliates with research based on internal and external sources

Cross-entity analyses in light of business intelligence

Legal

Monitoring of GDPR over all entities within TWDC Benelux where it concerns data collection, keeping and using personal information

Correct working of opt-ins and opt-outs, general terms and privacy statements

Advising role towards Affiliate distribution, Brand partnerships, ESPN business, Marketing with respect to usage of data in light of GDPR

Basic Qualifications :

HBO / WO diploma (business or Marketing or external database marketing)

5+ years experience in database marketing / CRM marketing

Comprehension of Marketing and the technical side. Not into detail, but able to manage the context.

Experience with Database marketing Analytics

Stakeholder management

Fluent in Dutch

Experience with Excel and SQL

Experience with (email)marketing tools

Experience with PowerBI is a pré

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