This leader will be responsible for Content Strategy and Content Creation including promotional strategy (claims and evidence) supporting the Integrated value proposition, including all (master) content creation, content strategy.
S / he will lead Philips towards a new audience or persona (including patient) centric future from awareness and engagement to content in a truly systems stakeholder- centric channel approach.
S / he will drive strategic content needs for HS level marketing and communications for the cluster
In collaboration with portfolio marketing leader(s) and in alignment with cluster strategic plan, develop and shape clinical, economic and HE strategy, claims roadmap to support sustained competitive differentiation and promotional strategy (including body of evidence needs) in support of Integrated value propositions.
Partner with marketing communications to drive a steady stream of primary and derivative asset types that can be leveraged across various channels and use cases.
This leader will be responsible for Content Strategy and Content Creation leveraging claims data supporting the Integrated value propositions.
Manage meeting and resource schedules, workflows and deadlines associated with content marketing activities
Collaborate with other functions to gather the information needed to optimize content asset creation, performance and measurement.
Implement, support and evangelize content marketing practices
Collaborate with marketing program owners, content strategists and / or campaign managers to integrate and repurpose content marketing and campaign content where appropriate.
To succeed in this role, you should have the following skills and experience
In return, we offer you
We believe : We’re strong only when you are. We understand that work is only one part of your life. It’s why we offer a variety of innovative benefits and health programs to help you strong mentally and physically as you perform at work, and also manage life’s unexpected moments.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.
Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.