Senior Manager, Marketing, Upper Extremities Europe
Stryker
Amsterdam, North Holland, NL
5 dagen geleden

About Stryker

Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better.

We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes.

We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine. Learn more about our award-winning organization by visiting stryker.com

Job Summary

Responsible for defining, developing, and implementing the brand strategy for specific products, product lines, lines of business, or on a company-wide campaign basis.

Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products.

Collaborates with business units, regions, and channels to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company.

Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth and market share objectives.

Partners with cross-functional teams to lead brand planning efforts and develop brand personality in conjunction with marketing, product marketing, product management, market research and marketing communications functions.

Primary Responsibilities

The Marketing Manager is responsible for planning, execution and tracking of the marketing strategy by supporting and mentoring the product management or Brand Management team, depending on division

Key Responsibilities

  • Leads the creation, alignment and execution of the Upper Extremities marketing plans, with support from the Director, Brand Marketing as necessary
  • Enable, educate, influence and align the Upper Extremities marketing team to the European marketing strategy and define, track and communicate on key performance indicators
  • Manage talent, alignment and effectiveness within the team .
  • Build strong relationships and connections to the US-based Business Unit team
  • Key Activities

  • Lead the research, launch, or reposition activities around products to maximize sales and growth using, for example, the 4P’s and Big Picture methodology
  • Work closely with the Senior Marketing Leaders to support and set the strategy for continual growth through internal and external education strategies, customer engagement campaigns and creation / execution of Annual Marketing Plan with focus on tactics following marketing objective / source of volume
  • Lead key initiatives to drive skill levels, efficiency, process excellence and communication among the sales / marketing organization.
  • Drives development of excellent education and customer engagement tools, programs, etc.
  • Partner with Brand Management and Innovative Solutions team members to ensure executional excellence and communication
  • Lead new product launches to develop and execute high impact launches
  • Combine people management with portfolio management, this role requires an element of Brand Management to ensure appropriate focus across the portfolio
  • Liaise with Sales Leadership on Country / Regional level to ensure alignment in planning & execution
  • Provide analysis of business performance and key performance indicators
  • Provides or ensures continuous training and development of direct report(s)
  • Act as a role model for global organizational, social and moral values
  • Potential for a minimum of 50% Business Travel
  • Qualifications / Tenure :

  • 10+ years of marketing experience of which a significant portion is within Pharma / med-tech industry.
  • Bachelors degree in Economics, Marketing, Engineering, Life Science or relevant field (Masters or MBA highly desirable)
  • Excellent communication and presentation skills
  • Fluency in English (verbal and written) is essential
  • Experience :

  • Proven successful track record in leading marketing teams and projects incl. marketing plans, product launches and campaigns within healthcare industry.
  • Extensive knowledge of product management processes, planning and execution
  • Demonstrated leadership in innovating in the field of processes, marketing activities and marketing excellence
  • Strong track record as leader of cross-functional projects
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