Product Marketing Manager
Connecterra
Amsterdam, Noord-Holland, Netherlands
3 dagen geleden

Job description

Our Product Marketing Manager is responsible for driving go-to-market activities, competitive intelligence and positioning of our products.

Alongside the Global Market Communications Manager, you will be responsible for reaching our farmers & enterprise markets, uncover consumer insights and deliver innovative marketing campaigns.

We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience. Ultimately, you’ll help us improve our company’s reputation and drive growth.

Responsibilities

  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Develop and implement promotional activities such as promotions and product launches
  • Translate new product features and releases to effective sales marketing material
  • Gain insight into customer use of current products, untapped opportunities and buyer personas
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Manage marketing budget and approval processes
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Work with various teams (product, design, engineering, sales) to implement strategies
  • Requirements

  • Proven experience as a Product Marketing Manager
  • 5+ years of experience in marketing ideally within the software technology industry
  • BSc / BA in Marketing, or similar field
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Experience scaling a product
  • Previous experience working for a tech company advantageous
  • Analytical mind and strong quantitative skills
  • Affinity with agriculture
  • We are Connecterra :

    We build an AI that will impact the future of our planet.

    As a full-stack technology company, our engineering challenges range from designing hardware sensors to building a machine learning platform, a farmers’ assistant that can run a dairy farm more effective than a human.

    We call it Ida. She learns about the behavior of farmers and cows, then provides guidance on making better decisions.

    Join us to build an AI that has purpose.

    Learn more about us or check out our .

    We offer :

  • Flexible working schedule
  • Flexible holiday allowance
  • Subsidised catered lunches
  • Well stocked fridge with fruit, dry snacks, yoghurts, soft drinks & beer
  • Monthly & annual team events
  • Transportation reimbursement opportunity
  • Access to training budget
  • There are many reasons to want to join our team, but the real bonus of working at Connecterra are the people, the challenge and the excitement of being part of something groundbreaking!

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