Marketing Manager

JD.ID

Amsterdam

2 dagen geleden

JD.com is China’s largest online retailer and the biggest overall retailer, as well as the country’s biggest Internet company by revenue.

Its unrivalled nationwide fulfillment network covers 99% of China’s population. JD.com sets the standard for online shopping through its commitment to quality, authenticity, and its vast product offering covering everything from fresh food and apparel to electronics and cosmetics.

Responsibilities :

Responsible for the complete marketing of the platform, order volumes, and GMV;

Build-up of the membership system : including but not limited to the plan and implement of member points, rights, prices, and rebates;

Formulation of marketing strategies : allocate the marketing budget, organize marketing activities, and upgrade the reputation of platform and sales;

Marketing Planning : plan targeted marketing activities, output and implement relevant marketing plans;

Channel operation : operate the marketing resources of related platforms, reasonably allocate marketing resources, analyze operation data, and improve operation effects;

Content marketing : responsible for the output and dissemination of content marketing, and the operation of new media accounts, such as Subscription accounts and short video platforms;

Branding management : manage the design, derivation and management of brand elements, and also the configuration and management of offline materials;

Team management : manage the marketing team, lead the team to finish the goal.

Qualifications :

More than 3 years of work experiences in e-commercial marketing or relevant, having experiences in fresh food or consumer goods platforms is preferred;

Experienced in operating and planning membership system;

Strong marketing planning capability, specialized in content marketing, materials and video shooting;

Strong logical thinking skills, be sensitive to data, willing to continuous learning, have excellent communication skills;

Passionate, willing to contribute to the team, prioritize the company and team interests.

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