Our client is looking for a witty and dynamic Marketing & PR Manager to join their team. The Marketing and PR Manager will manage and support all marketing activities including developing marketing strategies and executing marketing plan, customer understanding, performance marketing, and PR to drive growth and improve engagement for PC / Mobile games in Western market.
This person will work closely with other marketing team members, other functional teams in global offices as well as collaborating with marketing partners, vendors, and 3rd party agencies to ensure marketing efforts meet business goals for various PC and Mobile products.
Develop the annual marketing plan built on solid player insights and sound business strategies to grow our client’s user base and maintain the long-term brand
Media plan strategy and campaign implementation across PC and mobile as well
Analyze performance of marketing campaigns with data and metrics and optimize accordingly
Optimize and test creative including ad copy to improve campaign performance
Explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high quality users
Monitor ad spend across all paid channel and build regular reports
A minimum of 5+ years of marketing experience, gaming industry experience required
PR / communications experience preferably for globally operating companies within gaming or entertainment
Experience successfully managing and optimizing marketing budgets across multiple digital channels
A desire to do both strategic planning and daily execution / optimization
Full understanding of performance marketing including search, social, tracking links, GA, SDK, attribution logic, all type of fraud, and data privacy
Experience and knowledge managing content marketing campaigns
Knowledge of how to r un influencer marketing campaigns which includes briefing external partners, reviewing creatives and selecting suitable creators
Well organized with strong attention to detail
Competent manipulating data in Excel
Proven communication skills (Business level English)
Esports experiences being a plus
Direct contract with the hiring company
Our client is a internationally active organization in the gaming industry.