Marketing & PR Manager / Gaming Industry
Amstelveen, Nederland
2 dagen geleden

Job description

Our client is looking for a witty and dynamic Marketing & PR Manager to join their team. The Marketing and PR Manager will manage and support all marketing activities including developing marketing strategies and executing marketing plan, customer understanding, performance marketing, and PR to drive growth and improve engagement for PC / Mobile games in Western market.

This person will work closely with other marketing team members, other functional teams in global offices as well as collaborating with marketing partners, vendors, and 3rd party agencies to ensure marketing efforts meet business goals for various PC and Mobile products.


Develop the annual marketing plan built on solid player insights and sound business strategies to grow our client’s user base and maintain the long-term brand

Media plan strategy and campaign implementation across PC and mobile as well

Analyze performance of marketing campaigns with data and metrics and optimize accordingly

Optimize and test creative including ad copy to improve campaign performance

Explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high quality users

Monitor ad spend across all paid channel and build regular reports

  • Manage 3rd party vendors such as creatives and influencers agencies
  • Working closely PR agencies to build relevant network of games media and oversee press releases that PR agencies write
  • Requirements

    A minimum of 5+ years of marketing experience, gaming industry experience required

    PR / communications experience preferably for globally operating companies within gaming or entertainment

    Experience successfully managing and optimizing marketing budgets across multiple digital channels

    A desire to do both strategic planning and daily execution / optimization

    Full understanding of performance marketing including search, social, tracking links, GA, SDK, attribution logic, all type of fraud, and data privacy

    Experience and knowledge managing content marketing campaigns

    Knowledge of how to r un influencer marketing campaigns which includes briefing external partners, reviewing creatives and selecting suitable creators

    Well organized with strong attention to detail

    Competent manipulating data in Excel

    Proven communication skills (Business level English)

    Esports experiences being a plus

    Working conditions

    Direct contract with the hiring company

    Company description

    Our client is a internationally active organization in the gaming industry.

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