Jr. Marketing Specialist - Programmatic Media
Booking.com BV
Amsterdam, Netherlands
2 dagen geleden

The Jr. Marketing Specialist - Programmatic Media is responsible for designing, executing and optimizing our programmatic campaigns globally, with a keen focus on the operational part of the job.

They will work in close collaboration with a team of cross-functional experts ranging from media strategy, media analytics, digital production, marketing communications, business intelligence, and consumer insights.

B.responsible

  • Day-to-day management of campaign set-up, trafficking, tracking, troubleshooting and optimization with partners / tech vendors - with a focus on YouTube
  • Identify and launch A / B experiments to assess the effectiveness of advertising spend
  • Stay up to date with current and upcoming technology product capabilities
  • Help shape the roadmap for digital media planning
  • Work closely with the Media Analytics team to optimize campaigns towards defined KPIs
  • Work closely with teams from Comms, Production & AdTech to input best practices into our creatives
  • Support forecast & budget planning for respective channel / partner
  • B.skilled

  • Bachelor or Master degree in Marketing / Advertising or any other relevant function
  • 3+ years of experience in a similar role
  • True data curiosity and the ability to derive new insights
  • Experience with AdWords, ideally YouTube
  • Proven experience of developing and implementing programmatic marketing campaigns and a successful track record to deliver ROI targets
  • Creative approach to problem solving; always looking for improvements to the way things are done
  • Has a data-driven attitude versus an opinion driven one
  • The ability to understand the technical implications of the measurement methodologies for campaign trafficking and set-up
  • Excellent multitasking abilities and the ability to prioritize well in a fast paced environment
  • Good communication skills - able to present complex designs in a simple manner to a wide range of stakeholders (internal & external)
  • Experience with the GMP stack would be a plus
  • Attention to detail
  • Fluency in English both spoken and written
  • B.offered

    We are a performance-based company that offers career advancement and lucrative compensation, including bonuses. We also offer what we call the Booking Deal with other competitive perks and benefits.

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