The VP, Group Account Director is a critical client partner role demonstrating leadership, strategic direction, accountability, business acumen and vision for their portfolio of businesses.
The VP, Group Account Director effectively leverages experience, knowledge, and skills to drive innovative thinking and set challenging team goals and objectives by balancing client, company, and team needs.
Oversight and approval of the development of objectives and strategies, as well as the related ideation to support such goals.
Must ensure that tools and systems are effectively applied to planning and buying activities, with the goal of optimizing deliverables and providing solid rationale to recommendations.
This position will have day-to-day relationships with senior client leaders, and serve as the key Starcom contact for partner agency leads, as well as internal Starcom and industry responsibilities.
In addition, the role acts as the steward and mentor for the full team, ensuring strong team unity and ways of working, optimizing talent utilization and growth among all team members.
Manage all aspects of the client business providing superior customer service while maximizing business opportunities
Responsible for meeting client and agency KPI’s and development of business plans
Lead and manage all strategic channel planning activities associated with assigned account(s)
Establish and grow a strong relationship with multiple senior client stakeholders through a demonstration of industry knowledge and of the application to business challenges
Steward relationship with outside agency partners (creative, PR, promotion, etc.)
Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
Manage multi-disciplinary team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
Actively incorporate tools into client planning process / lead workshops in Facilitator role
Understand client compensation structure and implications of plan changes
Acts as a positive role model through example
Proactively keep abreast of industry trends and share knowledge with team
Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member
Work closely with their direct report to optimize any revenue opportunities within the agency at large
University or College degree / diploma in Media, Marketing, Business, Project Management or related field
Minimum 4-5 years as Associate Director / Director experience
Strong leadership, strategic, problem solving and negotiation skills
Proven track record of client and team success
Exceptional organizational skills
Demonstrated supervisory, delegation and strong mentorship skills
Positive attitude that motivates and inspires
Solid verbal and written communication and presentation skills
Excellent people skills at all levels