Associate Media Director
Publicis Health
Client_Management
6 dagen geleden

Company Description

PHM is the leading health media agency in the US. We are designed for and dedicated to delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day.

Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US.

This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

At Publicis Health, we are united around one purpose : to create a world where people are equipped and motivated to take control of their health.

We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.

Job Description

The Associate Media Director (AMD) manages client’s day-to-day tactical needs. Develops strong relationships with clients and key stakeholders at partner agencies.

Plans, directs & coordinates media programs for clients. Responsible for quality control of media planning and implementation.

Knowledge

Solid understanding of qualitative and quantitative business information used by clients in their day-to-day activities

Extensive knowledge of role, strengths and weaknesses of a variety of media channels

Deep, expert understanding of media buying and planning. Basic knowledge of all other media sub-categories

Continuously learning technology

Extensive knowledge of cross channel media tools and response forecasting

Sees bigger picture of media (how job relates to total organization), understands broad- based, total function marketing concepts and the media marketplace

Understanding of advanced computer, technical, and analytical concepts

Ability to exercise more advanced media skills (e.g., posting, project ratings, etc.)

Advanced applications of math to media concepts

In-depth understanding of software related to media disciplines

Expertise in Microsoft Power Point; Excel and Word as well as media software appropriate for position

Exposure to both online and offline media

Knows both HCP and DTC media landscape and can speak to either

Has elevated knowledge set in at least one area or channel to expert level

Internal : Operations, Tactics and Strategy

Communications : Owns and communicates to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business.

Communicates strategy and tactical plans effectively. Clear, regular communication regarding client and project goals, prioritization, and measures of success.

Consistently leads internal and external discussions in all media topic areas. Active participant in meetings

Strategy : Lead role in defining client’s media strategy (online and offline). Ensure the brand strategy is adhered to.

Advances best practices in agency process

Manages day-to-day media needs, brings recommendations and optimizations to the team

Responsible for delivering highest quality media planning (& results analysis ) for clients

Analysis : Transforms research data into actionable customer insights, observations and conclusions

Plans and executes media plans and provides analysis when necessary

  • DH : Search Engine Marketing responsibilities : online media plan recommendations; negotiating with 3rd party sites; implementing buys;
  • working with research tools, rich media, and 3rd party ad-servers

    Financials : Owns the revenue & projections of the brand .Develops, reviews, revises and manages time spent on projects (e.

    g., SOW’s). Aids in completing monthly staff projections. Understands basic financial metrics of capability (e.g., CM, billability, utilization, etc.)

    Execution : Facilitates the execution of media campaigns. Ensures QA of all client deliverables

    Drives internal team momentum and progress to meet client deadlines

    Focuses on productivity for media recommendations ensuring clients goals are being met (ROI impact)

    Approve all team negotiations before they are shared with the clients. Oversees media planners’ negotiations

    Approves team optimization recommendations

    Gives and receives critical feedback gracefully

    Flexible, adaptable to changing to the needs of the departments and marketplace

    Contribute to new business efforts as needed

  • Ability to proactively solve problems and improve processes and efficiencies;
  • Inter-department collaboration : Ability to build relationships, lead, and communicate across work groups; Partners with internal departments;
  • Openly reaches out to leverage learnings with all capabilities; Ability to run cross-team meetings;
  • Takes initiative and shows accountability for oneself and teams work.

    Managing and Leading Others :

    Develops talent, delegates appropriately, and ensures teams are working smoothly.

  • Attains solid to high level of : Ability to train and develop self and others; Delivering quality, actionable feedback; Goal and priority setting;
  • Adaptable / flexible management style; High hiring standards.

    Manages, prioritizes and delegates team workload

    Consistent track record of being able to manage difficult people and situations

    Day-to-day leadership of the media team (Coordinators and Planners). Day-to-day leadership of cross-functional teams

    Management skills up, down and peer (be more specific)

    Train and mentor team members on best practices of online media planning / buying (provides expertise, shares knowledge)

    Creates and fosters team motivation, consistent positive attitude that influences others.

    Demonstrated commitment to Company’s recruitment and interviewing efforts. Demonstrated commitment to employee development including onboarding of new employees, training, and / or mentoring

    Client Relationship

    Seen as strategic, integral to the account

    Communication : Strong public speaking and presentation skills. Ability to write clear, cohesive, client-ready documents.

    Strong written and verbal interaction with internal teams (marketing, other capabilities, outside vendors). Clear, organized, error-free written communications (decks, briefs, status reports, etc.

    Effective listening skills to digest, process and guide strategy and problem resolution. Develops articulate and compelling decks.

    Energetic, passionate oral presenter in an organized, fact-based way. Clear, organized, error-free written communications (decks, briefs, status reports, etc.)

    Demeanor and relationship : Effective balance of advisory and advocacy skills with clients and team. Builds strong and trusting relationships with mid-level client counterparts.

    Day-to-day client contact. Partners with clients in a positive, professional and constructive way, establishing solid relationships.

    Passionate and visible professional to clients, client team and capability. Professional, articulate, mature in all aspects of client relationship building

    Strategy : Understands clients’ business and goals & how they translate into media strategy. Ability to understand and articulate client strategy

    Vendors : Organizes and attends vendor meetings. Well versed in vendor landscape, ensures core technologies are being evaluated and drives agency POVs.

    Responsible for core negotiations with vendors.

    Represents agency at online advertising / media conferences and trade shows

    Qualifications

    Exhibits Integrity and Trust

    Exhibits Self Development

    Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)

    Proven ability to lead people (mentoring and developing) and projects

    Experience with SEO and paid search

    Knowledge of ad serving technologies (Atlas and others)

    Knowledge of media tools ( Plan, AdRelevance, Web R / F)

    Exhibits Integrity and Trust

    Exhibits Self Development

    Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)

    Proven ability to lead people (mentoring and developing) and projects

    Experience with SEO and paid search

    Knowledge of ad serving technologies (Atlas and others)

    Knowledge of media tools ( Plan, AdRelevance, Web R / F)

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

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