SEO Specialist
Noord-Holland Zwaagdijk-Oost, Amsterdam
22 uur geleden


Do you want to work as a (Technical) SEO Specialist in an international omnichannel company and are you able to think in customer and result-

oriented solutions? At Action we offer you the opportunity to become part of our energetic Digital team and play an important role in our Digital transformation!

Your everyday tasks and responsibilities as a SEO Specialist

Action was crowned best retailer of the year in 2018 and achieved this through the revolutionary way in which we expand and continue to focus on our customers.

The SEO Specialist is responsible for the strategy, communication and creation of a variety of deliverables including keyword strategies and website audits.

You initiate and monitor technical and content improvements to our digital channels to optimize our SERP visibility.

You will focus on the following tasks and responsibilities :

  • Creating highly refined international keyword strategies (in particular non-branded words), based on continuous data analysis, keyword research and competitive analysis.
  • Framing technical SEO within a larger understanding of the digital marketing strategy. You identify problems and opportunities, with a focus on crawlability, site architecture and site content.
  • Briefing and guiding the Digital Assets & Content team to write copy that is not only keyword-rich, but also user-friendly.
  • Writing advice reports on content, technology and link-building in support of SEO goals.
  • Focusing on the different countries and responding to the local’ differences between cultures / countries.
  • Preparing dashboards and regular reporting for management.
  • Coordinate SEO agency resources and activities and assure good cooperation.
  • Conducting end-to-end SEO testing and validation for SEO related tickets.
  • Continually develop new ideas for SEO testcases an execute those tests.
  • Staying up to date on current industry practices, news and algorithm updates!
  • In this role you will also be responsible for training and guiding a Jr. SEO Specialist in the future and work closely with the SEA Specialist.

    You report to the Web Manager and will be a vital team member within the Digital Transition of Action. The work location is our International Head Office in Zwaagdijk and our agencies in Amsterdam.

    What characterizes a SEO Specialist at Action?

    The SEO Specialist we’re looking for is able to think in customer and result-oriented solutions and demonstrates a high level of analytical skills! You are confident working in multidisciplinary teams and show strong verbal and written communication skills.

    Beside that we require :

  • Bachelor degree in combination with a minimum of 3 years of experience as (Technical) SEO Specialist at an international omnichannel company.
  • Experience in Retail is strongly preferred.

  • Experience with Google Analytics, Google Search Console, Google My Business and SEO Research Tools (like MOZ, Majestic, Ahrefd etc) and a variety of content management systems.
  • In-dept knowledge of industry trends and ranking factors and hands-on experience executing integrated SEO programs with proven success.
  • Excellent knowledge of Dutch and English language.
  • This is what we offer

    We open stores internationally on weekly basis. The rapid growth makes Action a successful organization and requires the organization to continuously adapt.

    It is expected that the department will expand further, so that there are plenty of opportunities for growth. In addition, the expansion of Action brings challenges in the online field.

    With an enterprising and proactive attitude you can contribute to the further professionalization of our Digital and Marketing department.

    Beside that we offer :

  • Market-based salary based on a 38-hour working week.
  • A company car, laptop and a telephone.
  • Bonus scheme based on personal and business objectives.
  • 15% staff discount on your purchases from Action.
  • Personal growth

    Working at Action is different to working anywhere else. No other retail experience can compare to what we do, how we do it and what we offer.

    We are the most successful and fastest growing retailer in Europe. Our teams are our greatest asset, and we firmly believe that Action’s success is rooted in offering them a great place to work.

    That means creating a great culture : a place of collaboration, purpose, role-modelling, trust, discipline, challenge, customer centricity and ambition.

    This is not just another job’, but about being part of one of the most dynamic retail environments in Europe, about building a future for yourself and joining a culture of opportunity.

    Besides that we offer a market-based salary based on a 38-hour working week with a laptop, telephone and 15% staff discount on your purchases from Action.

    The Action Academy offers various training modules to help you in your personal development. Programs in areas such as leadership, communication and project management are all offered in-

    house. In addition, external development and / or training opportunities are negotiable.


    For more information about the application procedure, please contact our Senior Recruiter Commerce Daniëlle van den Bosch via WhatsApp 0611169955.

    You can only apply via the online application form!

    While we appreciate the offer of assistance, unfortunately Action does not accept unsolicited resumes from search firms.

    All resumes submitted by search firms to any employee at Action via-email, the Internet or directly without a valid written search agreement will be deemed the sole property of Action, and no fee will be paid in the event the candidate is hired by Action.

    Interested in becoming a supplier to Action, send an email to recruitment

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