Lead Marketing Analyst, Trauma & Extremities Europe
Amsterdam, Noord Holland, NL
18 uur geleden

About Stryker

Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better.

We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes.

We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine. Learn more about our award-winning organization by visiting

Role Overview

The Lead Marketing Analyst, Trauma & Extremities (T&E) Europe is the analytical expert within the T&E Europe Brand Marketing team.

This role will report to the Director, Brand Marketing with a dotted reporting line to the Director, Finance, T&E Europe.

This role combines both Marketing and Finance aspects, with responsibility for delivering market insights and analysis, along with comprehensive performance monitoring of the division’s in-field assets and inventory.

Data and insights provided by the Lead Marketing Analyst will play a key role in informing and empowering the Marketing and Sales teams across the T&E division in Europe.

Key Activities

  • Monitor market trends and asset / inventory performance based on data disseminating this information to relevant stakeholders
  • Strategic Planning own the market analysis (market sizing, competitive share estimates etc.) that informs and shapes the T&E Europe strategic plan, synthesising both quantitative and qualitative data sources
  • Annual Marketing Planning support the Annual Marketing Plan (AMP) process, leveraging data to support activities such as, but not limited to, customer segmentation
  • Pricing monitor and proactively communicate pricing trends, and make pricing recommendations
  • Collaborate with Brand Managers and Finance to support strategy development across the T&E portfolio (and cross-divisionally), leveraging market and customer insight
  • Portfolio Management Develop financial models / projections and make recommendations on how to maximize ROISupport the decision-making / financial impact assessment relating to portfolio management decisions
  • Inventory management Along with the Brand Manager group, make informed recommendations to standardize European Bills of Materials (BOMs),Promote the redeployment of underperforming instrumentation kits andFacilitate the sharing of assets across European markets
  • Forecasting Participate in monthly Executive Demand Reviews and share insights / updates related to asset performance and opportunities to optimise (based on internal data and / or market intelligence)
  • Partner with Brand Marketing and Finance team to provide support on ad hoc requests
  • Manage research requests for M&A due diligence, economic analysis, adjacent industries, technology and others as needed by the T&E Europe leadership team
  • Present information, recommendations and insights to leadership and cross-functional team members
  • Qualifications / Tenure

  • Bachelor of Science in Marketing, Accounting or Finance
  • Master’s degree in Marketing, Business Administration, or Finance is preferable
  • Experience in healthcare products or medical devices highly preferred
  • Role location flexible in Europe, Amsterdam is preferable
  • Experience / Skills

  • 5+ years of experience in an analytical or financial role, or diversified Marketing experience
  • Demonstrated analytic marketing knowledge & experience, and success in insight management
  • Proven ability to work in a fast-paced environment and to deliver results across a range of projects
  • Strong interpersonal skills and a natural collaborator
  • Ability to present clearly and effectively to senior leadership
  • Demonstrated ability to influence / guide cross functional teams and work collaboratively in team-oriented environments
  • Demonstrated verbal and written communication as well as excellent presentation skills
  • Demonstrated proficiency in Microsoft Excel (advanced), Word, PowerPoint and PowerBI capable of quickly learning new programs
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