The Search Field Representative position consists of managing the Paid Search (SEM) plans, tactics, and performance for a designated group of Markets and Clients.
The function includes being the primary contact for Clients as well as an important liaison to the SEM implementation team and S&S staff.
This position requires an individual with a positive, team-first attitude as well as the desire to offer best-in-class service and program performance to our Clients.
Specific Duties :
Review and manage the performance of Client SEM programs and plans.
Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams.
Serve as Client liaison to SEM implementor.
Work with S&S Chicago team to understand overall Client campaigns and Media Strategies.
Work with Regional Client on overall monthly and annual business goals and sales plans.
Work with Search Strategy Manager on presenting overall strategy and performance details to Regional Client staff.
Share and present SEM performance details to internal staff.
Job Requirements :
As the primary Client SEM contact, the Senior Search Field Representative will be responsible for the overall success of the SEM program.
Develop an understanding of the overall strategy, tactics, and goals of SEM program.
Become an internal and external ambassador for the overall program. effectiveness, success, and performance.
The Senior Search Field Representative will be required to travel to their Client’s market, executing meetings and maintaining regular contact with key Client personnel.
This position will also require the knowledge, either previous or learned, of the Client’s core business and overall category as a whole.
The Senior Search Field Representative will be responsible, flexible, and comfortable executing both one-on-one and group meetings.
The position requires the reviewing and analyzing of dashboard data, identifying trends, and developing insights.
The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs.
Experience & Training :
Understanding and experience with SEM are a must.
Advertising Agency experience is a must.
Prior experience working with Digital Advertising is a must.
An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account.
Prior experience in retail advertising or automotive category is a plus, but not required.