Search Field Representative
Publicis Group
3 dagen geleden

Job Description

The Search Field Representative position consists of managing the Paid Search (SEM) plans, tactics, and performance for a designated group of Markets and Clients.

The function includes being the primary contact for Clients as well as an important liaison to the SEM implementation team and S&S staff.

This position requires an individual with a positive, team-first attitude as well as the desire to offer best-in-class service and program performance to our Clients.

Specific Duties :

  • Review and manage the performance of Client SEM programs and plans.
  • Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams.
  • Serve as Client liaison to SEM implementor.
  • Work with S&S Chicago team to understand overall Client campaigns and Media Strategies.
  • Work with Regional Client on overall monthly and annual business goals and sales plans.
  • Work with Search Strategy Manager on presenting overall strategy and performance details to Regional Client staff.
  • Share and present SEM performance details to internal staff.
  • Job Requirements :

  • As the primary Client SEM contact, the Senior Search Field Representative will be responsible for the overall success of the SEM program.
  • Develop an understanding of the overall strategy, tactics, and goals of SEM program.
  • Become an internal and external ambassador for the overall program. effectiveness, success, and performance.
  • The Senior Search Field Representative will be required to travel to their Client’s market, executing meetings and maintaining regular contact with key Client personnel.
  • This position will also require the knowledge, either previous or learned, of the Client’s core business and overall category as a whole.
  • The Senior Search Field Representative will be responsible, flexible, and comfortable executing both one-on-one and group meetings.
  • The position requires the reviewing and analyzing of dashboard data, identifying trends, and developing insights.
  • The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs.
  • Qualifications

    Experience & Training :

  • Understanding and experience with SEM are a must.
  • Advertising Agency experience is a must.
  • Prior experience working with Digital Advertising is a must.
  • An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account.
  • Prior experience in retail advertising or automotive category is a plus, but not required.
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