As Marketing Communications Specialist you will contribute to the delivery of business objectives through the development and deployment of innovative and effective B2B marketing communications activities through all available communications channels, in line with Global, Regional and local communication strategies, standards and guidelines.
You will work cross ABB Process Automation Netherlands Divisions Energy Industries and Marine & Ports, executing marketing communications activities in line with each Division’s priorities.
The place of work is Etten-Leur.
Propose and implements communication plans validated by Marketing Communications Manager / line managers in line with the budget assigned.
Generate leads via digital / social media campaigns / customer virtual engagement programs, using the web as a hub for integrated marketing communications.
Organize selected events and exhibitions, from branding to lead management to drive the corporate brand and to support business objectives.
Manage the localization and creation of relevant print and digital assets (sales kit, collaterals) to support building of the fiercest front end.
Maintain a positive and integrated network in the internal communication community to promote knowledge of current practices and innovation.
Lives ABB’s core values of safety and integrity, which means taking responsibility for his / her own actions while caring for your colleagues and the business.
Degree in Marketing, Communications or related disciplines (ex Digital Marketing).
Professional with 2 years’ experience in marketing, communications or related fields business-to-business preferred.
Advanced competencies in digital marketing communications in the B2B market.
Strong knowledge of CRM and marketing automation programs (SFDC and Pardot as a plus).
Knowledge of Adobe Photoshop / InDesign will be considered a plus.
Analytical competence with communication metrics, measurement and KPIs.
Open-minded, autonomous, and ready to explore new things and challenges every day.
Excellent collaboration skills and ability to work in matrix organization / from remote.
Fluent in Dutch and English (written and spoken).
Netherlands Driving Licence and visa / work permit.