CRM Manager
Amsterdam, North Holland, NL
2 dagen geleden

Gelato has the world’s largest platform for producing personalized items across the planet. We strive to give everyone the opportunity to build a global business and share their creativity in a smarter, faster, and greener way.

We are currently hiring for CRM Managers to join our teams in both Optimalprint (B2C) and API (B2B)

About Gelato

Gelato has built the world's largest and most global network for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards, We support a new wave of e-commerce entrepreneurs and the global shift towards local and more sustainable production.

We own no assets - we build the software that connects world-class production facilities all across the world. We already have more than 100 production partners in 34 countries.

In 72 hours we can reach more than 5 billion people and potential consumers in a smarter, faster, and greener way.

In many ways, we at Gelato are rethinking how digital fabrication of customized products can be done on demand. Just imagine what will happen when we add 3D printing capabilities to this global service.

We are already empowering thousands of ecommerce entrepreneurs to grow and scale their businesses. Again, thanks to the products being produced locally we produce what you need when you need it, and where you need it.

In other words, we reduce waste and carbon emissions.

Together we can increase global GDP by effectively supporting local on-demand production.

About Optimalprint

Optimalprint is an e-commerce leader in personalized photo and design products for consumers across 23 markets in Europe, North America, Australia and New Zealand.

The brand is growing rapidly by delivering high-quality products, quickly, affordably, and sustainably because they are produced locally.

Optimalprint has the highest customer satisfaction scores in all its markets (measured independently) and the highest-rated photo printing app in the App Store and Google Play store.

We are working hard to innovate and continue to bring new products and the best user experience to the market. For our customers, Optimalprint represents a smarter and more sustainable way of bringing their memories into their daily lives or shop for designs to wear and / or decorate their homes.

Optimalprint is part of Gelato, and our culture is best described as team-oriented with highly energized and open-minded people from the best companies and schools in the world.

Almost everyone in the team has a different nationality and comes from different parts of the world. We are highly motivated, led by experienced executives and entrepreneurs, and backed by global investors with a solid track record.

Position summary

Are you a passionate marketer with strong project management and tech skills who has mastered the art of building relationships and increasing customer engagement?

We are looking for a number of CRM Managers to own the strategy and execution of end-to-end lifecycle marketing initiatives for our B2C business Optimalprint and our B2B and API customers, ranging from the first click to retention and reactivation initiatives.

The focus will be on increasing the frequency of automated email campaigns across all markets, and driving repurchase, loyalty and revenue within our ever-growing customer base and across web, mobile and app.

The CRM Manager will work closely with the Marketing team, the Customer Development team and Category Managers to create engaging and personalized communications that drive customer lifetime value.

What you will be doing

Leveraging on automation to deliver customer communication across retention, up-sell, cross-sell and engagement, driving sales and profitability across our customer base.

Developing and executing strategies and campaigns utilizing our CRM intelligence tool and data-driven insights.

Managing event-triggered communications and next-best product strategies, using insight, segmentation and automation. Performing in-depth analyses to guide your decisions.

Developing customer journey maps by analyzing touchpoints and maximizing repurchase opportunities. Identifying key, measurable metrics for these initiatives, encompassing a growth hacker mentality with the ability to test and scale rapidly.

Mastering marketing automation tools to execute campaigns via owned channels (i.e. email, SMS, push notifications, etc.) and paid channels (i.

e. social media, retargeting, offline, etc.) that are shown directly to customers across web, mobile and app.

Working collaboratively with paid channel teams (social media, display retargeting, app marketing) on customer segmentation and mapping messages across the customer journey.

Working with relevant teams to optimize web, mobile and app conversions.

Delivering new and innovative communication approaches constantly testing creative, messaging, offers and segmentation of the existing customer base to gain insight that can be used for optimization.

Working collaboratively with the rest of the Customer Development team to understand, document and analyze the customer retention campaigns, customer segments, and offer performance in order to drive continuous improvement in timings and tactics.

Ensuring timely briefs are delivered to our marketing and creative team for all campaign and communication requirements.

Ensuring that communication to existing customers is personalized, consistent with our brand guidelines and relevant to a customer’s locale, life stage, needs and channel preferences while optimizing global scalability.

Analyzing, actively managing and reporting on the commercial performance of customer retention strategies and campaigns.

Advocating for the customer, ensuring the highest quality communications at all times and across channels.

Who you are

In order to be successful in this role, you will need to have a start-up mentality. You are committed to excel with energy and endurance while you understand that building a company is hard but satisfying work.

You have excellent communication,

problem-solving and analytical skills, high integrity, great attention to detail and a true passion and interest in tech, marketing automation and data-driven insights.

You have the (strong) ability to think independently yet operate effectively in and with teams.

Moreover, we would like to see evidence of the following :

Passion for Gelato, Optimalprint and our vision sharing creativity

Bachelor or master’s degree in marketing, communications science, or business administration or equivalent experience.

The ability to communicate your progress, complete expected key results efficiently, and manage many projects.

3+ years of experience with marketing automation including at least one-year implementing email marketing campaigns on a global level.

Experience working within an e-commerce environment is a plus.

Experience working with tech CRM tools, such as Blueshift, is a plus.

Knowledge of HTML and other coding experience is a plus.

Proven ability to deliver a quantifiable impact across digital channels including a solid understanding of deliverability optimization.

Proven track record of driving & improving performance marketing KPIs using a data-driven CRM system and strategy.

Strong analytical skills : to analyze data and make decisions that affect projects and performance on a regular basis.

Excellent communication and interpersonal skills. Fluency in English is a must, knowledge of additional languages is a bonus.

Discipline to make things happen, responsibility, and accountability.

Attention to detail and customer obsession.

What it’s like to work for us

We expect a lot. We are a driven team with big goals and seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit.

Gelato and Optimalprint’s culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

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