At Keylane, our Mission is to empower the insurance & pension industry to change through technology. Our Mission leads us on the path to achieving our Vision of being the leading SaaS platform provider for the insurance & pension industry in the Benelux, DACH & Nordics.
We are looking for a hands-on, experienced Product Marketeer to work alongside us in our daily Mission, contribute towards our Vision and play a leading role in product marketing for Keylane.
Key about your team of experts
Together with our Marketing & Communications, Product Management & Development, Business Development and Delivery teams you will lead the product marketing activities.
Your key stakeholders will be Marketing & Communications, Product, Sales & Delivery Management and the Executive Directors for the business domains.
Your KEY responsibilities will include
Marketing Insight : Build deep insight in the Insurance and / or Pensions market and the competitive landscape.
Contribute towards go-to-market plans and develop product marketing strategy.
Technology trends : Identify trends, especially the ones that are an opportunity for Keylane.
Value Propositions : Develop and maintain core value propositions of Products & Strategies
Product Literature : Translate product characteristics and vision into market oriented content and communications.
Product Pricing : Lead and guide pricing of products and related communications.
Content Creation (in multiple languages) : thought leadership blogs, white papers, presentations, digital campaigns etc.
Sales Proposals & RFX : Input and storyline support of sales proposals, calls for RFX.
Sales enablement : guide value proposition communication towards prospects and customers.
Develop Partner Eco-system : evaluate partners, product fit, integration v / s plug-in, joint demos, joint presentations, joint propositions, etc.
Analyst Briefings : Gartner, Celent, etc. gather insight and input, deliver analyst and vendor briefings, lead product business & technology communications.
Reporting and optimising : Create concise, insightful and easy to read reports on key data to turn into learnings for further Product Marketing strategy optimisation.
To be successful as a Product Marketeer, you are a pragmatic, hands-on and enthusiastic team member. You will work together with our central Marketing & Communications team based at the head office in Utrecht, the Netherlands, align activities and work with the relevant central and regional teams across Keylane to deliver.
Collaboration and cooperation are therefore key elements in your daily work.
Your key skillset & expertise
You have successfully completed your University program (Degree; BSc or MSc)
You have at least 5+ years of relevant work experience
You have experience in (pre-)sales and / or consultancy
You thrive on staying up-to-date on the latest market trends and technology developments and innovations and are a true SaaS believer!
Interest in the FinTech industry
You have (product) content development skills and can independently develop value propositions, knowledge articles, sales materials, market and technology based marketing materials, reports and briefings
You have a can-do mentality : you are independent, hands-on, pro-active, creative, energetic, flexible, decisive, solution oriented & result driven
You have an eye for detail, work systematically and can set priorities well
You are near-native / fluent in Dutch / Danish, both written and spoken. And fluent in English.
You are a team player and can perform and multi-task under extreme pressure and a dynamic environment
You have sound analytical and strong presentation skills and comfortable with public speaking
You are genuinely interested in working in an International environment and a Software Development & IT Consultancy setting
You are eager & willing to travel (abroad) as needed