Senior Brand Marketing Manager
PepsiCo
Utrecht, Netherlands
5 dagen geleden

Job Description

Do you want to work for the world’s leading Food and Beverage company? On Brands used by millions of consumers every day?

In a high performing, fun and dynamic team, winning prestigious (marketing) awards such as FNLI Brand of the year, Wheel of Retail and Golden Effie?

Making an impact from the very first day you start? Then you have come to the right place! We are recruiting for a Senior Brand Manager Better For You in our Benelux Snacks Team.

A great place to accelerate your marketing career and make a difference in leading the BFY snacking category growth!

Your main responsibilities are :

  • Leading development and excellent execution of the Brand Growth Strategy for the Better For You brand portfolio (Duyvis, Sunbreaks, Snack-
  • a-Jacks, and more) within Benelux, in close collaboration with the international cross functional category team (ONE BRAND TEAM)

  • Effectively leading a team of 3 Brand Managers in an increasingly complex business environment
  • Deliver on annual business plan objectives (NR, SOM, Profit, amongst others), whilst continuously building brand equity and household penetration.
  • Leading development and excellent execution of integrated marketing communications within a matrixed and multi-market environment.
  • Highly involved in content creation and innovation on Nuts brand Duyvis, with new creative agency DDB Unlimited (with data and performance at its heart).

  • Successfully launching NPDs, achieving sustainable in-market results and accelerating the Better For You portfolio performance
  • Tracking performance (brand, NPD, business) and course correct when needed
  • Building and nurturing constructive relationships with key creative agencies and suppliers
  • A&M Budget Management through oversight of the different components of the brand budget to ensure P&L integrity
  • Qualifications / Requirements

  • Passionate brand builder with solid commercial acumen
  • Strong functional marketing experience with proven track record of delivering successful Innovation and Integrated Marketing Communications based on a clear Brand Purpose
  • Ability to drive long-term brand equity growth whilst deliver on annual business performance objectives (balancing the short and long term)
  • Analytical thinking and numerical analysis to identifying trends and patterns in multiple sources of data / information
  • Impacting and influencing senior management with an ability to lead large cross functional project teams
  • Ability to work across levels, markets, global and cross function teams
  • Ability to navigate in a digital work environment
  • You have a university degree or similar;
  • Relevant experience in (FMCG) Marketing (7+ years);
  • You’re a pro-active self-starter, entrepreneurial and you have a get things done’ mentality;
  • You have strong communication skills, are persuasive and able to inspire and take others with you;
  • People management is one of your key strengths;
  • Collaborative and comfortable working in the open
  • Languages : Dutch and / or French and English.
  • Willing to travel in the Benelux (20%)
  • Relocation Eligible : Not Applicable

    Job Type : Regular

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