We’re looking for an experienced and versatile marketing specialist. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team.
He / she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.
If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Objectives of this Role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Participate within Global Marketing Team initiative
Skills and Qualifications
Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Master’s degree a plus
Proficiency with online marketing and social media strategy
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel
Established press and media contacts