29136 Client Services Rep 2
IQVIA
Amsterdam, Netherlands
5 dagen geleden

We’re looking for an experienced and versatile marketing specialist. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team.

He / she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Daily and Monthly Responsibilities

  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Participate within Global Marketing Team initiative
  • Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Preferred Qualifications

  • Master’s degree a plus
  • Proficiency with online marketing and social media strategy
  • Proven experience designing interactive applications and networking platforms
  • Willingness and ability to travel
  • Established press and media contacts
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