Category and Distributor Manager (French Language Needed)
Netherlands / Amsterdam
About the Role :
At Britvic we are proud to make, market, and sell soft drinks that help millions of people around the world to enjoy life’s everyday moments.
Britvic is a UK based softdrinks company with global presence. Britvic Teisseire International, where this role resides, is responsible for the BeNeFraLux home market and the global expansion of Britvic owned brands including Teisseire, Mathieu Teisseire, London Essence, and Britvic Mixers.
Britvic Teisseire International will be a critical driver of growth for Britvic to achieve its ambition of joining the FTSE 100 index on the London Stock Exchange.
Today Britvic Teisseire International generates around £240m in annual revenues and our ambition is to grow significantly in profit and revenue contributing to Britvic’s Mission 2025.
Strategic growth priorities are :
1) Grow global premium brands (Mathieu Teisseire and London Essence)
2) Grow core brands in Western Europe with improved margins
The Category & Distributor manager leads category management and our way of working with distributor partners. Key tasks are :
The creation of selling decks from a clear category story. This includes the creation of supporting sales tools (leaflets, sampling boxes etc.).
Furthermore, the Category & Distributor manager coordinates and leads the way we work with distributors : e.g. partner selection, setup, and improvement;
contracts and joint business planning. Specifically, the category & distributor manager defines and improves the way of working with our distributors, coordinates distributor reviews with the commercial team, and ensures that in-market progress is tracked (sales, distribution, execution).
Finally, the Category and Distributor manager leads and coordinates the development of BU-level materials with the trade marketing managers in the international business unit
The Category & Distributor manager partners with the brand teams to translate brand strategies into commercial execution (category strategy, selling tools, way of working, activation toolkits).
The Category & Distributor manager coordinates development of selling materials and activation toolkits with the trade marketing managers.
This way of working can be classified as operating as a player-coach which implies executing where possible and leveraging the team where necessary.
Key Responsibilities :
Category Management and BU delivery
Drives creation of best in class’ selling decks for our key brands rooted in a clear category story. Ensures constant updates to reflect latest development on brands.
Creation of sales materials to support sales (e.g. leaflets, sampling boxes etc.).
Ensures BU-level category stories are in place for our key brands partners with the brand teams to translate overarching brand stories in commercially executable stories (customer / consumer benefit led).
Where relevant assists trade marketing teams to translate BU story to market / regional needs.
Delivers category led selling decks / argumentation for innovations
Partners with the RGM and Insights team to strengthen all materials with relevant data points and insights.
Coordinates BU-level delivery of materials with the trade marketing managers. Owns execution where necessary.
Delivers AOP deliverables for Category & Distributor management (what are key topics to focus on and what is the workplan).
Drives improvement of distributor management (way of working, tracking, internal and external capabilities)
Owns and optimizes way of working between Britvic and distributor teams
Drives and coordinates internal distributor reviews for our top-markets. This focusses on the in-market distributor model (partner selection, assessment against optimal way of working, in-market progress).
Knowledge, Skills & Experience Required :
Experience in category management, marketing activation, trade- and shopper marketing, customer management, including the creation of selling materials.
A mix of experience is preferred.
Experience in FMCG, Experience in the drinks industry (non-alcoholic / alcoholic)
Experience with retail and on-trade
Ability to work closely with cross-functional teams (internal and external)
Ability to travel, hold a valid passport (and visa if applicable) to do so
Great communication skills (English; written and verbal) both internally and across the world.
Proven track record to drive implementation with focus on execution
Ability to multi task and act & deliver at pace in fast paced and volatile business environment
Ability to build strong internal relationships and partnerships
Proven track record of influencing across functions
Appreciation of cultural differences and working across different international geographies
Results driven and business oriented
Experience of working with International markets a strong advantage
Eye for detail, especially when it comes to delivering quality on content and look and feel.
Experience working on prestige brands is preferred
Up to date with latest trends and best practices in the drinks industry
Be willing to challenge the norms both internally and externally to drive performance
Key Behaviours : We Care
You care deeply about our brands, role in society and impact on the planet
You are highly motivated, and results driven
You care about happiness and health of colleagues
Dream big, act bravely
Leads with heart to deliver breakthrough outcomes
You say what you mean, and you do what you say
Acts with integrity
Shows-up and takes accountability
Act with Pace
You cut through complexity
You respond to opportunities and challenges with agility and pace
You listen to understand, and identify solutions
You are trusted to deliver
You are open, collaborative and inclusive
You respect and learn from other’s unique contributions
You celebrate collective success
You adapt leadership style to best fit the situation and audience
You motivate others to take decisive action when needed.
Master’s degree (preferable)
8-12 years’ experience in relevant roles (category, marketing, sales).
Professional marketing qualification (preferred, but not essential)
We’re committed to providing equal opportunities to all applicants and employees in fact, this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.