Digital Marketer
mcssolutions
s (Heteren) or Belgium (Antwerp)
5 dagen geleden

to lead our digital marketing strategy, while supporting international expansion and brand differentiation

MCS : A STRONG AND INNOVATIVE GLOBAL PLAYER

MCS Solutions is a global software and consulting firm focused on solutions for the entire value chain of managing buildings including real estate, workplace, and facility management.

Our core purpose is to make buildings work harder for their occupants through unlocking the power of building information.

We are at the forefront of IoT and BIM embedded in Integrated Workplace Management (IWMS) software, enabling our clients to benefit from rich asset information and real-

time data from building sensors. By leveraging the Internet of Things, our solutions make buildings smart, drive efficient service delivery and enable our clients to deliver a superior occupant experience.

Our groundbreaking innovation has been recognized in our rankings in our Gartner listing, Deloitte Technology Fast 50, and as a leader in Verdantix matrix for IWMS software.

Having recently joined the Nemetschek Group, a leading, digital end-to-end software provider across the entire lifecycle of buildings has made us even more powerful in our growth and internationalization and offers an accelerate growth platform through integration across the full building life cycle from design and construction to workplace and facility management.

If you share our passion for technology & innovation, want to serve big name clients and are looking to join an international team of professionals serving customers across the globe, then take a look at this career opportunity.

YOUR ROLE : A CHANCE TO MAKE A BIG IMPACT

As a Digital Marketeer, you will drive our digital marketing strategy from A to Z, including planning, coordination and implementation of all digital marketing campaigns.

In this role you will provide a crucial contribution to the Group’s and company’s strategic objectives in terms of growth, internationalization, brand equity and business development.

Your main responsibilities :

  • Work out, develop and implement the digital marketing strategy, including various (digital) marketing actions across the entire product portfolio in all target countries
  • Optimize brand awareness, lead generation and conversion, with a strong emphasis on SEA campaigns (Google search and social media) and Google Analytics
  • Responsible from A to Z for content & community management
  • Your strategic and operational approach allows you to provide new ideas to increase our brand’s digital presence
  • Drive innovation as well as customer & market intelligence
  • Analyze campaigns, Google Analytics data, come up with suggestions for improvement and ensure good ROI. Manage KPIs and dashboards
  • Monitor (direct and indirect) competition, understand the strategy of competitors (campaigns), define success for benchmark and steer towards best practices
  • Communicate through social media (Facebook, LinkedIn and YouTube), translate technical messages to various groups of customer profiles and ensure brand and messaging consistency
  • Coordinate marketing projects
  • Work closely with our digital marketing partners to deliver the best results as a team
  • REQUIREMENTS

  • Digital native : online marketing holds no secrets for you, you are excited about social media engagement and you are active on various social media channels
  • Knowing all the pros and cons of each channel / tool, you can leverage them to their fullest extent
  • Demonstrate initiative, ownership and passion
  • Contribute to strategic thinking, but stay hands-on, pragmatic and creative when addressing various challenges
  • Experience with marketing automation and dashboards is a bonus
  • Detail-oriented and data-driven : clear understanding of data, analytics, metrics and statistics.
  • Proficient in English and Dutch. French / German are a plus.
  • Excellent interaction, communication & writing skills, both written and orally
  • Planning & organization skills
  • Positive, sunny and enthusiastic can do
  • Passionate about language, messaging, and building strong connections between brands and customers
  • HOW TO APPLY

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