PH Europe - Trade & Shopper Marketing Specialist
Philips Lighting
Amsterdam, Noord-Holland, Netherlands
4 dagen geleden

Job Description

In this role, you have the opportunity to

Create successful sell out activities, through the development and implementation of trade marketing plans (local shopper activation plan).

Initiate and stimulate the local and regional trade marketing actions towards local markets, distributors and resellers.

You manage performance of Promotional spend, within the framework of the integrated A&P and trade spend planning to deliver effectiveness for in-store activation, both on- and offline.

You are leading the implementation of the promotional strategy (delivered by the Marketing Engagement and Planning team) overseeing that the strategy is operationalized in the countries.

You are implementing best practices and delivering key insights to increase our promotion effectiveness and on-shelf visibility at Joint Business Builders.

This position can be based in The Netherlands or Europe Market Remote.

You are responsible for

Initiate and realize local or regional trade marketing actions and promotions on the basis of the recommendations and promotion effectiveness insights, in order to optimize stock levels in the chain, to stimulate sell-out and loyalty of the distribution channel.

Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities.

Define requirements for the shopper research (execution in MI&A)

Strong collaboration with Marketing & Engagement Planning team, to provide retro-feeding to enrich the promotional activity based on Promo effectiveness learnings

Manages performance of P-spend, within the framework of the integrated A&P and trade spend planning to deliver effectiveness for in-store activation, both on- and offline.

Closely cooperate with the Amazon EU lead, IKAM / D2B lead, D2C Lead to realize sales targets at key customers, and provides input for local channel Strategy

Optimize (offline / online) shelve (portfolio, price points, promotions), owning in-store and online excellence execution to drive brand preference, increase conversion and basket size

Responsible for retail training, customer POS and conceptual selling (trade decks, etc.)

Manage category captain-ships or advisor-ships and coordinate the activities between the local markets to share experiences

Responsible for the European post promotional effectiveness measurement, in close collaboration with the global Trade Shopper marketing lead and the MI&A team and local markets

Help develop the EU7 merchandising tool-kits and Shopper content across categories to be used at local level

Provide solutions fitting all retail landscape Europe Market PH for winning omnichannel customer journey

Responsible for providing toolbox and digital box including D2B portal needs

You are a part of

the new Europe Market Personal Health (PH) organization led by Marlies Gebetsberger. The TSM team will be responsible for the transformation and innovation in the Personal Health business of market Europe.

We have a virtual, diverse network organization, with passionate colleagues who are energized to fulfill our purpose of improving people’s health and well-being through meaningful innovation, whilst always delighting consumers via outstanding consumer engagement and digital strategies.

To succeed in this role, you should have the following skills and experience

A master’s degree with >

5 years of experience in trade shopper marketing and marketing / sales

Experience in digital marketing and e-commerce of advantage

Strong analytical thinking and data-driven decision making

Very proficient in excel (pivot, formula, macro) and good experience in using analytics tools (e.g. Qlik Sense, Power BI).

Strong communication and interpersonal skills

Ability to work in a virtual team with a wide array of stakeholders (cross-functional, cross-layer)

Good experience in Project management

Strong conceptual and analytical skills but also hands-on

Comfortable and able to thrive with ambiguity while managing critical stakeholders

In return, we offer you

We welcome you to a challenging, innovative environment with great opportunities for you to explore. Our benefits are very competitive and designed around your preferences :

  • A competitive salary;
  • A variable bonus based on both Philips' results and personal performance;
  • A solid company pension scheme and an attractive health insurance package;
  • The opportunity to buy Philips shares and products at a discount;
  • A healthy work-life balance.

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