Associate Director, Planning & Investment
Publicis Group
6 dagen geleden

Job Description

The Associate Director, Digital Media Investment is the day-to-day steward on media issues for assigned brands, including accurate budget control and flow of online media activity.

They will be required to develop and maintain a strong knowledge of their clients’ business and apply their media understanding accordingly to help deliver against the clients’ needs / objectives.

They will work closely with the Managers in the development and communication of all media recommendations.

Role Objectives :

  • Think strategically, consider the bigger picture, analyze everything, and think critically when solving problems to come up with unconventional solutions
  • Successfully build strong, collaborative client relationships, instilling trust and authority on behalf of the agency
  • Manage timelines, projects, and personnel within direct report team and across cross-functional teams
  • Flexible and able to keep up with a fast-paced, constantly-evolving environment
  • Ensure team has the digital expertise to design the link between fluid contact choices and platforms to create experiences
  • Educate, push, and drive innovation among teams in key vertical areas
  • Successfully manage multiple work streams at one time
  • Utilize strong foundations in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs
  • Experience with productive and positive vendor relationship management
  • Individual should possess confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients on a regular basis
  • Understand addressability and targeting application in all digital platforms
  • Self-motivation and organization are key due to coordination with multiple internal and external clients
  • Build partnerships and relationships in the digital, mobile, and social media space with publishers and service / technology providers
  • Qualifications

  • Bachelor's degree , preferably with a concentration in advertising, marketing, business administration, or communications preferred.
  • Strong digital cross-channel planning and buying skills
  • 5 years of experience working in digital media planning, buying and management with progressive levels of responsibility
  • Have led a team before and know what it takes to manage a group, even when a lot of moving parts are involved
  • Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential
  • Detail oriented and able to produce accurate work
  • Strong, demonstrated leadership skills
  • Have a history negotiating to get the job done right and track record of success in media; understand business; have a knack for sharing complicated ideas in a simple, understandable way
  • Already active in the kinds of digital gadgets and communities that are changing our business; have a passion for tablets, smartphones, social networks, instant messaging, widgets, apps, blogs and whatever is new and life-changing;
  • want to find ways to make them work for brands

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