Continental Europe Field Marketing Manager - Amsterdam, Netherlands - Secureworks
Dell
Amsterdam, Netherlands
3 dagen geleden

Continental Europe Field Marketing Manager

Amsterdam, Netherlands

Secureworks (SCWX-NASDAQ) is a global leader in intelligence-driven information security solutions. We help organizations confidently pursue business goals in a digitally-

connected world.Consistently recognized by industry analysts and readers’ polls, we are one of the best in the world at understanding and anticipating threat behavior.

We see 250 billion events every day across 4400 clients in more than 55 countries, and our solutions work across all the layers of a client’s security environment, including 330 different vendor technologies.

Join a talented, dedicated, and diverse team of researchers, analysts, engineers, consultants and business professionals who are focused 100% on protecting our clients from cyber threats.

We seek out the brightest minds and empower our teams with the tools and support they need to fight the bad guys and maintain our company’s leadership in the cyber security industry.

Uniquely positioned to adapt as the industry evolves, we are also proud to be part of the Dell Technologies family. We enjoy competitive compensation and benefits packages, and reward and recognize our employees for exceptional results.

A constant focus on continued learning and growth keeps our team members engaged and excited about what’s next. We offer flexible work options when available, and emphasize the importance of work-

life balance. We know that when our people are rewarded, recognized, and rejuvenated, we win as a team.

Role Overview

Reporting to the Regional Marketing Director, this role is responsible for planning, developing and executing programmes that increase sales growth and expand market share and brand awareness in strategic EMEA territories (including UKI, Middle East, Benelux and Nordics).

Candidates will have strong experience across the marketing promotion mix, understanding of the marketing lifecycle and focused on driving revenue and growth.

Ideal candidates are also self-motivated with the ability to excel in a fast-paced, global environment.

Responsibilities

  • Develop and implement new opportunity and pipeline acceleration programmes jointly with sales
  • Research, design and manage live events in collaboration with events team for target segments and regions to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-
  • event, at-event and post-event strategy to increase engagement and response rates

  • Forecast, measure, analyse and report on impact of marketing programs
  • Proactively engage with EMEA Sales, Demand Generation and Event teams, Product Marketing and Comms teams to manage, communicate, and optimise the impact of marketing activities
  • Evaluate, select and manage vendors that contribute to local demand creation programs including event venues and services, data brokers, industry associations
  • Communicate with and educate the sales team regarding new and planned marketing activities
  • Working in partnership with inside sales team through the full leads lifecycle to provide context, relevancy and optimize conversion.
  • Stay abreast of emerging digital technologies, approaches and strategies that drive revenue growth and marketing efficiencies
  • Collaborate with fellow segment marketers on joint initiatives, ideas, successes and process improvement
  • Create content for abstracts, on-site sales tools and win stories
  • Point of contact for sales segment for marketing requests and needs
  • Requirements

  • Bachelor’s degree; Marketing or business related preferred
  • 5 to 10 years’ experience in B2B marketing; preferably in technology service space
  • English and Dutch speaker
  • Proven experience working with sales teams and supporting programs to drive awareness and pipeline generation
  • Experience of delivering EMEA wide marketing programmes and ability to demonstrate track record of success in all key areas of responsibility
  • Strong consultative marketing approach in order to effectively engage with sales
  • Collaborative and highly motivated individual who thrives in a fast-paced team environment and can readily adapt to changing market and organisational requirements
  • Ability to consistently produce results on time and within budget
  • Ability to align tactical plans with strategies
  • Understanding of buyer personas and buyer journey
  • Excellent at multi-tasking and working with competing deadlines
  • Excellent writing / communication skills and experience building content for sales tools and demand generation programs.
  • Experience with marketing automation platforms is preferred e.g. Eloqua
  • Project management capabilities - driving projects from inception to completion
  • Working with Senior stakeholders across sales and other business functions
  • Experience building consensus with cross-functional teams
  • Excellent teamwork and communication skills is a must.
  • Preferences

  • Marketing or business related degree
  • Experience in the Security or IT industry
  • Masters’ Degree or Chartered Institute of Marketing (CIM) background
  • Multi-lingual (German and any Nordic languages are advantageous)
  • Benefits

    We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities all to create a compelling and rewarding work environment.

    Secureworks, a Dell Technologies company, is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

    All employment decisions at Secureworks are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and / or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

    Secureworks will not tolerate discrimination or harassment based on any of these characteristics.

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