Communications Analyst
Nike
Netherlands-Hilversum-Hilversum
13 dagen geleden

Description

We are looking for someone obsessed with consumer insights, passionate about the science of marketing, and adept at turning large volumes of data into simple insights and recommended actions.

The candidate should feel comfortable working with multiple marketing stakeholders and managing multiple deliverables simultaneously.

Experience in analytics and modern digital marketing tools and methods is critical to the candidate’s success in this role.

Superb teamwork and strong communication skills are also essential.

Key responsibilities

  • Answer strategic questions about consumer behaviour and engagement across Nike Experiences and communication channels through advanced analytics
  • Use analytics to drive learning from marketing communication and creatives
  • Analyse a wide variety of signals, data types and sources to gain comprehensive understanding of consumer engagement with marketing communications
  • Develop appropriate quantitative analyses methodologies, driving the planning and execution of marketing communications and consumer analytics from end-to-end
  • Integrate qualitative & quantitative findings to define complete profile of digital marketing effectiveness and consumer needs
  • Qualifications

  • 0-3 years’ experience doing quantitative analysis on digital experiences and communication channels
  • Bachelors or Masters in Computer Science, and / or Marketing preferred
  • Fluency in SQL (Hive) or similar experience in analysing large structured and unstructured datasets
  • An understanding of advanced analytics techniques; competency with statistical packages such as R, MATLAB, SPSS, SAS, Stata etc.
  • Ability to use analytics to understand digital consumer behaviour and identify opportunities to accelerate growth
  • Knowledge of best practices & current trends in digital marketing communication and CRM strategy for retail, digital commerce, or mobile apps preferred
  • Skilled working with Adobe Analytics (Omniture SiteCatalyst) and Google Analytics
  • Adept at creative storytelling using data driven insights, and ability to bring complex consumer data to life for marketing and business stakeholders
  • Go-getter with proven experience building positive working relationships and working successfully in cross-functional teams with varied levels of understanding of analytics
  • Retail Corporate

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